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The Estée Lauder Companies - Performance Marketing Manager (Maternity Cover)

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : Londres

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Overview

Experienced performance marketing manager to lead Enterprise Marketing and Data company-wide performance marketing initiatives within one of the world's leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products. Sitting in the Enterprise Marketing, Data & ELC Studios team, this person will work on the performance marketing strategic planning and partner across the portfolio of 17 brands to deliver regional business performance.

This person must be a subject matter expert in all aspects of performance marketing, with proficient experience in both strategic and activation recommendations, and managing multiple senior internal and external stakeholders. You will work closely with the Digital Media Innovation Director to support a wider integrated paid, earned and owned media approach across media touchpoints. You will collaborate with other Enterprise Marketing department leads to ensure a holistic and aligned approach eg Consumer Insights Director, Consumer Experience Director, ELC Studios Content Director as well as liaising with all brand communications, marketing and online teams, and where relevant, global counterparts.

Job Summary

This role is responsible for building actionable insights to drive online marketing channel performance with a focus on our primary traffic channels paid search and affiliates. The key output of the role is to provide strategic recommendations to the 17 UK and Ireland Region brands with a DTC offering, on how to deliver incremental traffic and revenue through to the portfolio of .co.uk sites. This will be achieved through analysis of historical performance, industry insights / market trends and consumer segments and journeys across the marketing channels. This position involves managing 3rd party partners across media and affiliates to improve the effectiveness of advertising investment and troubleshoot any issues.

This role will provide data and insights which will inform strategic decisions

  • Analyze traffic and revenue trends across all marketing channels to identify key areas of opportunity and challenge to deliver incremental online traffic, revenue and market share
  • Provide subject matter expertise and advice to brand teams to improve performance marketing strategies.
  • Acquire, compile and cascade relevant insights in online marketing trends from across the business and industry
  • Support delivery of corporate marketing channel strategy and drive through strategic initiatives with our brands
  • Compile and cascade best practice guidelines, sharing the successes and learnings from marketing channel performance across brands
  • Collaborate closely with the wider Enterprise Marketing & Online team to understand consumer insights, identify opportunities for segmentation and optimize marketing channels performance ensuring a seamless consumer journey
  • Develop our use of PPC, Product Feeds and Affiliate marketing in line with industry best practice to drive online revenue.
  • Oversee the performance marketing testing framework identifying key opportunities for innovation to drive incremental business growth
  • Key point of contact for third party partners (agency & media partner) to facilitate business outcomes, test first-to-market opportunities and cascade strategic recommendations to brands through a community of practice
  • Ensure financial compliance across the brands (invoicing and POs) for marketing channel suppliers.
Knowledge, Skills & Experience
  • Well-developed digital marketing experience, including search and affiliates
  • Results & performance driven with proven track record of driving performance results
  • A deep understanding of performance media analytics, metrics and dashboards
  • Champion of ecommerce best practice, website metrics, data analysis, and reporting tools
  • Ability to influence and build collaborative relationships with partners and colleagues
  • Ability to prioritise and manage multiple projects simultaneously in a fast-paced environment
  • Previous experience of using GA360, Adwords/SA360 and related Google Suite Tools
  • Experience managing successful digital marketing agency relationships
Job: Marketing

Primary Location: GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2217973

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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