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SEO Executive

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : LONDON

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

John Lewis is here to inspire, delight and assure Britain's shoppers in those moments that matter throughout life, and our digital teams are right at the heart of that customer experience.



Circa 95% of online experience begins with SEO, and our SEO team maintains the largest traffic channel to johnlewis.com.



What's the role about?



As the SEO Executive you will provide research and insight to support the delivery of SEO activity and other critical business projects. The role combines creativity and analysis as the responsibilities will cover all aspects of SEO: content, campaigns, technical and reporting.



You will implement day to day optimisations to SEO campaigns by implementing on-page optimisation, including writing metadata and building internal links. Contribute to content campaign strategy, performing keyword research, content gap analysis and post-campaign analysis.



You will be a process-driven influencer,a creative thinker, with a strong attention to detail and willingness to support the SEO agenda across multiple teams in a high pressure environment.



What will you be doing?

Collate regular analysis and KPI reporting to tell the story focusing on key learnings, provide market context or future opportunities which will assist in quick decision-making to mitigate risk

Utilise any available tools such as Searchmetrics, Sistrix, MajesticSEO, Ahrefs, Moz and SEMRush to research competitor's strategy and analyse market trends feeding insights into the team

Proactively support SEO strategy implementation and optimisation across digital touchpoints for John Lewis including offsite, onpage and site architecture

Assist with SEO activity for local and international markets. Tailor plan and campaigns per regional strategy

Support a team and strive to become a subject matter expert to deliver John Lewis customer goals within the overall context of balancing sales and contribution whilst delivering a consistent brand experience.



What you'll have

Experience in SEO role in E-Commerce or Retail highly desirable

Ability to support, provide insights to drive processes and meet deadlines

A proactive and curious problem solver that will look to find the answers, but equally know when to ask for help

Passionate about Digital Marketing, follow industry trends and dedicated to growing your career in SEO

Advanced user of Microsoft Excel / Google sheets / Google Workspace.


What else you could bring?

Experience of tracking and analytics tools including Omniture, GA & GSC

Be familiar with a range of SEO tools (e.g. Ahrefs, Botify, Screaming Frog)

Familiarity with developer tools and how to understand a website from a code base

Familiarity with content management, Copywriting techniques.



Additional Information

The application form consists of a CV upload, followed by online assessment (for external candidates) and application questions. Please visit - https://www.jlpjobs.com/how-to-apply/journey/ to understand more about application and hiring process



We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore we recommend you apply as soon as possible



Internal applicants - please copy paste this link to your browser to view the job outline - https://bit.ly/JLL9SEO



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