Senior PR Manager

Country :
United Kingdom
Region :
County :
Greater London
Town :
Category :
Contract type :
Availability :
Full time
Experience :
5 to 10 years

Company description

The Bicester Village Collection, Value Retail - A Distinctive Fashion Experience
We are passionate about our product, which is the fashion experience we deliver. Each Village is home to a distinctive curation of international fashion and lifestyle brands, together with celebrated European designers unique to the individual fashion pedigree of their respective regions.
The Villages are all located in Europe and China's most important luxury and fashion markets, which appeal to high spending and discerning visitors.
We are committed to creating magical and memorable experiences for our guests. We support, nurture and spotlight new talent in fashion, art and design. Over the last ten years we have showcased collections from up-and-coming design talent, creating exciting and imaginative experiences where guests can discover the work of the next generation.

Job description

Group PR's focus is delivering high value footfall to our collection of Villages, and a key part of this is to promote the high quality reputation of the Villages and the brands available to international guests.  The Senior PR Manager reports into the Group PR Director to supervise the PR plan in respect of the brand positioning of The Bicester Village Shopping Collection. The role will support the implementation of PR programmes and social campaigns that maintain a positive image and momentum across global consumer media, tourism publications, influencers and the Group's owned channels, in each of the Group's key international markets.
Line Manager to:
* 2 PR Managers
* 1 Event Manager

Project Supervision
* Supervise the PR projects to ensure an omnichannel approach
* Supervise the PR Managers to deliver proper brief to PR agencies in the Source Market
* Supervise the PR Managers to deliver proper brief t and insights of the Villages
* Supervise the event Manager to deliver international events  well executed in every details

* Support the PR Director to  develop and implement strong relationships with key international journalists (corporate, trade and consumer)
* Pitch stories to position The Bicester Village Shopping Collection
* Develop content stories to generate PR and E-PR Coverage
* Proactively maximise Press Partnership
* Proactively contribute to the Content Hub to generate content stories for Press and e-PR across Villages
* Support Villages PR to generate contents with International story  angles
* Organize Press meeting

PR and E-PR
* Implement the PR activities / projects to position The Bicester Village Shopping Collection
* Define and develop the global online influencer plan
* Contribute in developing UGC content for the Influencers
* Coach and accompany Villages Team to implement local Influencers strategies and generate cross Villages opportunities 
* Manage the group PR rolodex  to generate constant PR opportunities
* Create word of mouth opportunities through a constant PR network
* Support the PR Director in the source markets where no agencies are in place
* Generate ideas to further create social media engagement and growth of the owned channel
* Identify  International Influencers and KOL, develop partnership's and relationship with brand advocate focusing on editorial storytelling to hit different targets

* Support the PR Director to have constant liaison with the Villages PR
* Support the PR director to link the dot across the function ( PR/ social media / events)
* Manage a constant international event calendar to generate opportunities across the business among functions



*International background
*Bachelor's Degree preferred – ideally on Public Relations, Communications
*Management of a team
*Extensive and demonstrable international experience in Public Relations with a genuine passion for fashion and retail sector ( luxury/ retail/ lifestyle sector)
*Flexibility and proactivity  
*Rolodex of international Journalists and Influencers
*Excellent communications and time management skills , excellent written and oral communications skills
*Strong skill set in strategic development, conceptualizing, idea creation , organization and thinking outside the box
*A team player with the ability to organize , prioritize and multitask effectively
*Demonstrated success with highest value media ( press, social, event, non traditional)
*Management of international events
*Fluent in English and another language