The latest news
Holland & Barrett bets on clean beauty
Zalando's latest private label Zign collection has extra sustainability features
Adidas uses London, Paris-based rappers for campaign behind new Chile 20 collection
New retail brands added to Broadgate’s 100 Liverpool Street
Farfetch moves into drops with Beat programme to launch in April
Laura Ashley loss widens, new CEO takes over as retailer targets global growth
Avon launches its first CBD skincare product
Jil Sander: Poetry in a power plant
7 For All Mankind launches first full collection by creative director Simon Spurr
Natti Natasha generates most social media buzz at NYFW; Salma Hayek owns Oscars
Forever 21 snapped up by mall owners, Authentic Brands
Raf Simons presents his take on Dr. Martens Original 1460 boots
Fashion seeks authenticity in Milan
Moschino owner Aeffe unlikely to pay dividend on 2019 results: executive
Gucci gives guests backstage pass at Milan show
Ezra Miller strikes a pose for Saint Laurent
Moncler's CEO not ruling out M&A but no plan for now
Gap's Old Navy to exit China by March 1
Rose in Good Faith and estate of Lil Peep collaborate on Greenpeace capsule
Alessandro Dell’Acqua celebrates a decade at N°21
Blumarine hires new creative director following takeover
Lutz Huelle on Delpozo, the fashion industry and his own brand
Text size
aA+ aA-
Click here to print

Senior Ppc Executive

Country : United Kingdom

Region : London

County : Greater London


Category : Marketing

Contract type : Permanent

Availability : Full time

Experience : 2 to 5 years

Company presentation

To come and work at Ted you have to be ten feet tall and have wings and a magical staff you can use to get jobs done on time. Actually, you don’t, but you do need oodles of passion, enthusiasm and creativity to boot.

We've been around since 1988, building our British label into a global brand using nothing but our wits and the amazing team we have in place. From London to Shanghai and Tokyo to New York, our focus on service and style has gained us fans in any far-flung places you can think of.

Check out our opportunities and connect with us to find out what we’re all about!

Job description

TED's guide to what the Senior PPC Executive does round here…

Ted's Mission Statement

Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted's high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: 'Would Ted do it that way?'

Where does this role fit within Ted's team?

Ted Baker are currently looking for a Senior PPC Executive to work as part of their Online Marketing team in Central London.

The Senior PPC executive will sit in the digital marketing team and will work to deliver the best possible performance across PPC, Google Shopping, Display and Video. The successful candidate will join a growing team that is working hard to deliver Ted's ambitious targets in the UK and globally. You will be exposed to not just PPC and Display, but Paid Social and Affiliate Marketing as part of the role, getting a full perspective of digital marketing in a major fashion retailer.

Main Responsibilities:

- Creating, monitoring and reporting on all PPC and display/video activity from text campaigns to shopping to remarketing for various markets
- Optimizing campaigns by adjusting bids for keywords, devices and audiences, researching for new keywords, testing landing pages and ad copies and strive to continuously test and improve performance
- Developing remarketing and prospecting strategy across the GDN or other networks/providers, as well as implementing YouTube, Discovery or Location Campaigns.
- Keep our PPC activities up to date by trialing and executing new Google & Bing beta products
- Conduct insightful competitor analysis to fully understand the dynamics of the market
- Working closely with the Digital Marketing manager to deliver the business strategy, budgets and marketing promotions
- Work with the wider marketing team to understand wider business objectives
- Work with trading, buying, and merchandising to collect and share information to drive business goals


Personal Traits:
  • Passionate about all things Digital
  • Commercially minded
  • An interest in fashion
  • Strong verbal and written communication skills
  • Excellent organisational and administration skills
  • Ability to work under own initiative or under instruction
  • Ability to work to deadlines
  • A team player

  • Educated to degree level
  • Be data driven and have a good understanding of ROI measurements/attributions
  • Strong Excel and analytical skills
  • Knowledge of Adwords & Bing
  • Strong experience in Analytical tools such as Adobe and Google Analytics
  • Understanding of tracking
  • Passion for PPC with the desire and willingness to develop
  • Proactive at developing and suggesting new innovative ideas

  • GAP Qualified
  • Experience in the fashion industry
  • European Languages
Click here to print

Fashion Jobs

Senior Ppc Executive

access_time | how_to_reg Permanent | place London