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Senior Marketing Manager

Country : United Kingdom

Region : London

County : Greater London

Town : London

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

You can't get much closer to customers than influencing how they engage with our brands on and offline, and how they shop - and at Topshop Topman we're continually innovating - making it the perfect place to take your idea and make a big impact. It means real possibility and opportunity to frame what we do next, while building a network of connections as you go. A role at here promises a fast-paced, challenging, and innovative working environment. So bring your big ideas and ambition to match, and we'll help you craft them into great experiences for our customers.

Job description

We're looking for a strong commercial and creative marketer, to drive customer behaviour and loyalty through developing innovative and engaging marketing campaigns. You'll focus on strategically developing and delivering our 360 marketing campaigns linking Brand, Retail and Digital Marketing teams and will be responsible for concepting, developing and overseeing all marketing projects. You'll also lead and develop the Marketing team (1 Manager and 2 Coordinators) - ensuring they are bought into the Marketing strategy and understand the overarching Brand vision
Day to Day
- You'll support in the development and implementation of the global marketing strategy in line with the Topshop Topman vision.
- Work closely with the Chief Marketing Officer and Senior PR Manager to determine key positioning and focus for the Brands' global marketing stance.
- Input in the development of the marketing plan and implement and maintainsthe final plan for the Brand.
- Work to ensure that brand integrity is maintained and built upon through the right collaborations and innovative projects.
- Work alongside the Heads of Digital in the future development and growth of the brand websites and maximise the potential of digital marketing.
- Suggests new media channels, in order to aid brand development and build market position.
- Remain on top of identifying trends and cultural happenings and encourage the team to do so also.
- Support in influencing key stakeholders across the business to ensure department strategy is created in collaboration with other functions.
- Help develop appropriate tactical marketing activity within the season.
- Consistently evaluate and monitor the impact of all marketing activity to ensure it is both relevant and cost effective.
- Support the CMO in the creation of the Marketing budget and ensure it is maintained.

Profile

- Both innovative whilst remaining commercially aware
- Strong previous experience within Digital Marketing
- Retains focus whilst demonstrating high levels of drive, energy and stamina
- Solid understanding of marketing concepts and proven track record in practical and successful application
- Strong affinity with fashion, culturally aware; with an in depth awareness of current fashion, music and lifestyle trends and a strong visual eye. We require a Marketing Manager with a finger on the pulse of what is on trend both in the UK and internationally
- Confidently delegates, knowing when to step away from the detail
- A people person who has an ability to build strong working relationships
- Experience of operating in an environment which constantly changes
- Enthusiasm, energy and determination to achieve results
- Confidence to influence and present ideas within the company
- Strong personal gravitas and confident at all levels and across multiple functions, including ability to present
- A leader who pro-actively seeks, identifies and develops new opportunities
- Genuine desire to challenge and constantly drives for personal and brand development
- Not afraid to champion own views and has courage to make unpopular decisions if necessary
- A proven results driven manager, developing direct reports & setting clear targets for their area based on departmental plans
- Strong analytical and problem solving skills with the ability to overcome business issues, propose solutions and make commercial decisions
- An open & creative thinker, keeping abreast of and utilising new industry developments, innovations and technology
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Fashion Jobs

Senior Marketing Manager

TOPSHOP TOPMAN
| Permanent | London

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