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Senior Loyalty Executive

Country : United Kingdom United Kingdom

Region : London

County : Greater London


Category : Logistics

Contract type : Permanent

Availability : Full time

Job description

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers. We're a diverse and global community made up of Farfetchers, our partners and our customers, which we believe is at the heart of our success. Everything we do is centred around our values - Be Human, Think Global, Be Revolutionary, Todos Juntos, Be Brilliant, Amaze Customers - which define our beliefs and our actions. We welcome difference and foster a consciously inclusive environment for everyone. We are Farfetch For All. **MARKETING ** We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion. **LONDON** Our London office is located in Old Street, London's tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product. Our open plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events. **THE ROLE ** This is an exciting time to join Farfetch and the Loyalty team. We are further enhancing the Farfetch Membership programme and creating a strategy for its direction over the next 3-5 years and beyond. Reporting to the Senior Loyalty Manager, you will lead the design, testing and delivery of critical new customer benefits as part of our future loyalty strategy. You will use customer analytics and insight to inform proposition design and gain support across the business to ensure the Access programme drives revenue and customer engagement, and enables Farfetch to meet its wider goals. You will be passionate about the Farfetch customer experience, and ensure that our loyalty offering meets the demanding needs of our customers at every stage in their lifecycle. You will be comfortable and excited by variety and pace, and be able to demonstrate knowledge and interest in loyalty programme propositions, and the luxury fashion and beauty industries. You will sit in Loyalty & CRM within the Marketing Retention Team but will work with Product, Customer Analytics, Customer Service and the Private Client team.


- Identify, design, test and deliver "go to market" plans for new customer benefits that appeal to the needs of different customer segments, always ensuring outstanding customer experience. - Help develop the future proposition strategy for Access, factoring in insight from customer analytics, competitor market research and internal experts across the business. - Work with the product team to outline clear deliverables, factoring in existing customer pain points and commercial opportunities that have already been identified. - Work with teams across the business to develop Access propositions ; be an ambassador for the loyalty programme, influencing teams to think 'member first' - Develop our benefits proposition with external companies, from initial conversations to agreeing tests. - Support the preparation and presentation of regular presentations on the future proposition for Access members across the organisation.


- Experience in a customer marketing/strategic role with a focus on designing and testing new customer benefits. - Knowledge of loyalty programmes and good understanding of the luxury fashion and beauty industries/loyalty programmes. - Experience identifying opportunities, making decisions, and implementing solutions. - Experience coordinating delivery of projects, working with different teams, delegating and holding people accountable for delivery (with and without authority). - Experience drawing insight from analysis and reports. - Experience presenting to and working with senior team members.


- FARFETCH Equity plan - Annual discretionary bonus - Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more - Critical Illness Insurance and Life Assurance EQUAL OPPORTUNITIES STATEMENT FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
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