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Senior Digital Visual Merchandising Manager (Maternity Cover)

Country : United Kingdom

Region : London

County : Greater London

Town : London

Category : Merchandising

Contract type : Permanent

Availability : Full time

Company presentation

We're transforming our business more than ever before, and that gives the people who work here an amazing opportunity to shape our future. This is particularly the case across our digital functions, where we're continually innovating - making it the perfect place to take your idea and make a big impact.

Job description

We're looking for a highly skilled and commercially minded Senior Digital Visual Merchandising Manager who has a proven ability in improving on-site shopping experience through data driven merchandising.The role is to cover maternity leave starting in October, so you'll need to be available asap. You'll be the lead for all aspects of visual merchandising on site working with your team offshore resources as required. The digital VM team plays a key role; ensuring product is appropriately merchandised for eCommerce campaigns, homepages, emails, and features. Additionally, the team is responsible for working with stakeholders across the business to get products live on the website. A key aim is not just merchandising the product but also actively identifying opportunities for improvement & deriving key insights for the wider business to utilize. This is an exciting and rare opportunity to advance merchandising at Topshop Topman and promises to be fast-paced, challenging, and innovative. The drive and passion of our people is the key to our success and becoming part of this inspiring team is a fantastic opportunity for the right person!
Day to Day
- Deliver a strategic plan on our Merchandising approach to offer our customers curated, relevant shopping experiences which are SEO optimised.
- Use Google Analytics, Excel, and other tools and instill a culture of data driven decision making.
- Analysing site performance and merchandising execution against agreed objectives to identify opportunities for optimisation from a reactive and strategic perspective
- Own the Visual Merchandising strategy and approach to on-site curation.
- Lead the product "go live" process and work with Studio and offshore teams to ensure new products go online in a timely manner and are displayed in line with best practice.
- Lead for VM when partnering with internal stakeholders in the business including Digital Trade, Production, B&M, Studio, Marketing, UX, Insights/Analytics, IT, SEO and offshore teams to land campaigns, products, and content on site in a timely manner.
- Manage BAU visual merchandising processes and SEO best practice in line with brand aesthetic for the TOPSHOP TOPMAN websites including ad-hoc requests as they arise.


- Proven track record in eCommerce merchandising and eCommerce site optimisation is essential.
- Significant experience translating trading plans, brand guidelines, and journeys to deliver improved product awareness, purchase intent, & relevancy, resulting in driving commercial performance
- Experience, in depth knowledge, and passion for fashion retail across a deep range of categories and products
- An analytically based thinker who is organised and has strong attention to detail to balance commercial goals and site experience
- Ability to multi-task and perform in a high-pressure environment with a positive, proactive approach to intra- / inter-departmental collaboration.
- Strong visual and aesthetic awareness with a love for optimising digital customer shopping experiences
- Significant experience working with Content Management Systems is required - experience with Endeca, IBM Websphere and / or related e-commerce systems is highly preferred.
- Significant experience of using analytical tools (e.g Google Analytics, Adobe Analytics), Microsoft Excel, & other Data Warehouses for core analysis is required
- Experience working on CRO, particularly experience using A/B testing tools would be ideal
- Excellent communication skills (written, verbal and visual) with a naturally collaborative style
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