PR And Influencer Manager
Country :
United Kingdom
Region : London
County : Greater London
Town : LONDON
Category : Communication
Contract type : Permanent
Availability : Full time
Job description
- Devise an 'always-on' influencer strategy by axe to support key launches, local activities and Retailer activations to help raise Guerlain's brand awareness, create brand love and drive increased visibility for the brand
- Identify and build relationships with key influencers that enable the brand to also jump on quick tactical opportunities as well as the longer term strategic opportunities.
- Liaising with the marketing & retail team to support all event & trade opportunities & create and marketing influencer strategies that work across different channels
- Build strong relationships and partnerships with key retailer PR teams and work hand in hand to develop strong retailer influencer activations notably across Harrods, Selfridges, H Beauty, Liberty.
- Work hand in hand with retail team, London area manager and marketing to support and execute ideas to support Covent Garden boutique including 12 months activation plan and within budget
- Develop strong influencer & communication strategy to support launch of Guerlain's Spa, enhancing strong relationships with Raffles PR team
- Develop and manage successful launch of new products and build core pillar strategy from creation to execution
- Develop strong relationships with global PR team to help execute & deliver UK plans
- Accelerate the brand's digital visibility across social media platforms and retailer channels and support with a monthly influencer content plan.
- Collaborate with Paris team to leverage all International activations and share best-practice
- Liaise with the Marketing team to develop influencer focused launch plans and support with content amplification
- Work with the Marketing team on regional influencer support for local events
- Liaise with the Commercial team to implement and manage retailer influencer content
- Identify new partnership opportunities and develop relationships with prominent and relevant influencers and social media talents
- Act as a frontline representative for the company for incoming influencer and social media related inquiries
- Raise awareness and promote the brand image through UK & Ireland in line with the brand's business objectives
- Support & manage UK influencer & communication intern including developing performance, setting measurable objectives and KPI's
- Responsible for seeding of all press releases & seeding to tribe of influencers to maximise brand visibility
- Act as a brand guardian; drive networks inside and outside of the beauty arena to expose the brand to the most influential endorsements
- Support the Marketing Director to closely control the PR budget
- Compile monthly evaluation and analysis report
- Evaluate and analyse the brand's competitors influencer activations and results
- Oversee the ordering of pre-series, catalogue stock and press materials for influencers
Profile
Strong knowledge of current brand campaigns within the industry
Personal affinity with brand and products
Innovative and creative thinker able to develop new ways to tell the brand's story
Proven record of successful relationships with the UK Influencers
International / Cross Functional experience an asset but not essential
Perfect written and spoken English
Excellent organisational, time-management and budget management skills
Proven track record in outreach campaign strategies in a retail business
Drive and resilience to deliver results
Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders
Positive demeanour with a can-do attitude