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Performance Marketing Manager

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Your Original and so are we!
We are seeking an agile, data driven, innovative performance marketing expert with a sense of humour to join our digital team! You can be based in London, Germany or Brussels.
The Performance Media Manager is responsible for overseeing the A&P spend for Demand Generation (DG) for levi.com in North Europe, with a budget responsibility of about 17m$ in 2022. This role is highly complex managing all our paid acquisition channels- like Paid Search, Affiliate Programs, Paid Social, and any other relevant DG media tactics. The role is responsible for building the financial plan for demand generation and the associated demand revenue, as well as achieving revenue targets across the region as well as in key markets, in close collaboration with key business stakeholders.
While this role is in charge of North Europe, there is also close collaboration required with LS&Co's Global Product and Technology Teams, as well as the LSA teams to communicate and ensure the delivery of technical requirements needed to execute campaigns in the most effective way possible, as well as to share best practices between teams. There is no global team in demand gen- so this role is crucial to ensure cross-regional alignment in defining a global technology roadmap and architecture.
A key part of the role is also close partnership with the Brand Marketing team, the geo-cluster marketing leads as well as the Programmatic manager on campaign, calendar, creative and budget alignment. The aim is to create a seamless experience for the consumer across brand and performance media, and so the role plays an important part in the overall Media Integration process. The role reports into the Digital Marketing Director in NE.
Achieve the Paid Media & Demand Generation Objectives
- Support building AFP targets, plus quarterly forecasts, as well as the delivery of the Ecommerce Annual Financial Plan (AFP) by generating traffic and demand through paid media.
- Support the eCommerce Strategy by defining channel mix on the road forward together with the Senior Director of eCommerce as well as the consumer and Digital Marketing Director. This is a big strategic shift that needs to be supported and measure across all our channels.
- Determine and continually review optimal mix between different DG channels and identify new performance media tactics and partners that can support in growth acceleration while also considering brand equity as a key criteria.
- Manage Ecom A&P budget (17m$ in 2022) and deliver best in class return on advertising spend (the CPO as % of AOV) stable per brand and performance media channel
- Manage across paid and unpaid channels in order to optimize demand revenue. Set-up testing plans between Resolution Media & iProspect for Search Engine Marketing. Drive alignment and optimize ways of working between Media agencies, challenging them on working collaboratively to deliver the AFP.Collaborates cross-functionally
- Work with key functional partners including Brand Marketing and WHL.com to align priorities and strategies, drive integration, share best practices on data, targeting and communications
- Partner with key business partners including Ecom Operations as well as Ecom Site Merchandising to align on strategy to optimize the mix between paid, earned and organic channels in the delivery of the AFP, as well as develop dedicated plans around selected promotional moments (MSS, EOSS, BF).
- Contribute to recommendations for how budget should be strategically split between middle and lower funnel activities in collaboration with the Programmatic manager
- Act as internal champion for Demand Generation within North Europe Cluster and Brand Marketing teams to educate stakeholders on activities and market evolutionDrives foundational media projects
- Support the Programmatic Lead in order to find the best possible new partners capable of delivering a multi-touch attribution model
- Owns and manages of the UAT for the media tagging of our new market openings
- Deliver the performance media data for all MMM projects and critically evaluate results with a focus on how we can use MMM insights to further optimize our media across brand and performance marketing
- Act as the GDPR champion for the eCommerce marketing team working in collaboration with LS&CO's legal team and ensuring that our website is GDPR compliant, critically evaluate and react to how GDPR regulations impact our ways of working, and escalate issues where necessaryManage the relationship with our media partners and stakeholders
- Manage the relationship with our media agencies
- Manage the relationship with all major media and affiliate marketing partners:
- Develops Joint Business Plans with Google & Facebook. Contribute to the development of JBPs with Google & Facebook and participate in QBRs. Apply learnings, look for opportunities to test and learn in an agile way, and take an ongoing positively critical approach in challenging our partners in their delivery and value
- Organizes business reviews with UniDays, Corporate Benefits and other key affiliation partners
- Act as a key link between wider digital team and the regional analytics team
- Coordinate and align performance marketing efforts with regional and local brand marketing teams including calendar alignment on stories and promos, creative alignment, etcReporting and Analysis
- Perform strategic analysis using all available sources of information (internal consumer data, consumer insights, research data, industry sources), to support the decision-making process and strategic direction and continually applying a test and learn mindset on how we can do things differently.
- Generate reports, trend data, and benchmark marketing initiatives to gain insights and measure progress against established goals
- Develops a deeper understanding of the drivers of our KPIs and metrics within multiple eCommerce marketing channels (on-site, email, search, display, affiliates).
- Builds analysis/insights in a value driven format to executive stakeholders.
- Work with key stakeholders to evaluate ROI for marketing strategies, promotions and other initiatives.

Profile

- Performance Media Expert with an eye for innovation
- Challenges the Status Quo and has a growth Mindset
- Able to work cross functionally with different personalities
- Experienced working with agencies in a hands on role
- An eye for trends and ability to communicate reactions to new trends
- Data Driven and Analytical
- Able to balance changing priorities in a complex matrix environment
- Experience in social commerce is a plus!
- Good sense of humour
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