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Origins - Online Trading Manager - Brand Site

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Overview: This role is responsible for driving the Brand Site sales and conversion via all marketing channels in order to achieve strong business growth. You will need to commercially initiate and develop opportunities to evolve the Online Shopping experience, establishing our Brand Site as our Online Flagship Door. You will be experienced in leveraging every traffic-driving channel to exceed sales targets. Reporting into the Head of Online you will be an expert in your field, leading and inspiring the Brand Site Team to drive sales and site KPIs. The role must deliver cohesive online strategy alongside the Origins retailer.com manager & Head of Ecommerce. KEY ROLES AND RESPONSIBLITIES: Website Management & Collaboration 25% - Accountable for Origins UK Monthly site refresh process. Work with Assistant Trading Manager/Coordinator to plan content and activity that supports Global and UK strategy, local promotions, trade plans, seasonal activities and key strategic priorities. - Work with Global team to ensure all new launch strategies are relevant and optimised for the UK market execution. - Own and drive all on site KPI's (such as conversion, AOV, IPT, Traffic, Bounce Rate and revenue) by developing targeted strategies that support growth. - Work with Global and local production teams to identify, create and execute new on-site technology to constantly evolve and improve user experience and position Origins.co.uk as the digital flagship. - Drive Personalisation and enhanced user experiences via 3rd party agencies such as Qubit. - Launch and manage UK Loyalty programme. Work to drive key KPI's such as members, revenue, AOV and purchase frequency by creating targeted strategies that support these levers and generate customer loyalty and brand love. - Lead team site walks/site reviews and be accountable for day-to-day site maintenance. Trading & Finance 30% - Define and drive the strategy for the UK website in order to achieve sales objectives while preserving equity and building brand integrity. - Responsible for delivering the Brand Site Sales Plan. Work with Finance and Sales teams to build achievable, but ambitious targets that drive retail, gross and net goals. Continue to re-forecast based on performance in order to achieve maximum results. - Act with agility based on analysis of sales, site performance, email campaigns and internal and external marketing programs. - Conduct weekly sales, mix of business, and site analyses to maintain a pulse on the business and identify trends. - Work closely with the demand planning team to monitor inventory levels and oversee appropriate adjustments to the site (i.e. manage out-of-stock levels, discontinued products, new launch stock allocations). - Present and feedback on Brand Site performance to the Head of Online/VP of Online and team in the weekly Online Trade Meetings/monthly Online Trade Meetings, and taking ownership of sales driving actions based on trade. - Manage the sample inventory and all online marketing offerings in every channel. - P&L management - A&P Investment management Traffic-Driving Channels 25% - Own and drive analysis of key business metrics: site traffic, conversion analysis, customer behaviour, & engagement metrics. - Manage relationship and performance of external marketing programs such as Search, Affiliate, Display & Email to maximise sales and ROI, making strategic decisions based on performance and managing the P&L to reflect this. - Manage investment choices and look for new revenue opportunities in new channels or ways of working. - Ensure site is optimised as a landing destination for all paid activity, working with online coordinater to create engaging and relevant content that supports channel activity. - Ensure site is optimised for natural search, working with design and engineering teams to maximise on-site relevant content/ link building. - Drive the overall PPC strategy including delivering sales targets in a profitable and sustainable way, as well as supporting brand goals of share of voice across key strategic areas. - Drive the overall Email strategy and oversee the development of the email calendar and strategy including execution of BAU email campaigns, automated campaigns and reporting. - Manage and drive Affiliate Partnerships programme ensuring that we build brand equity and acquire new consumers. - Work closely with the Digital & Social team on 360 traffic driving campaigns and have an always on presence to support all layers of conversion funnel. Line Management 20% - Lead and inspire the Brand Site Team - Coach direct reports giving regular feedback on performance as well as ad-hoc training sessions to allow the direct reports to develop and progress. - Lead by example and cultivate a supportive and engaging working environment.

Profile

KEY SKILLS: - Results & performance driven mentality - Ability to prioritise and manage multiple projects simultaneously in a fast paced environment - Proficient in Outlook, Excel and powerpoint - Commercial awareness and problem solving ability - Strong Understanding of ecommerce best practise, website metrics, data analysis, and reporting tools - Strong Understanding of digital marketing - Ability to influence and build collaborative relationships - Excellent communicator - Leadership skills - Analytical skills
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