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Warrington, Cheshire, UK
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Marketing Director, Emea

Country : United Kingdom United Kingdom

Town : Warrington

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

For over a century, New Balance has inspired athletes and communities of all kinds in their pursuit of excellence. We innovate fearlessly, guided by our core values and we are driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers - because there's no time to wait around for next. At New Balance, We Got Now. JOB MISSION:
The EMEA Marketing Director holds ultimate responsibility for the region's marketing activities and oversees the development, delivery and implementation of a fully integrated marketing strategy for subsidiaries, distributors and DTC ensuring budget and resource is correctly allocated.MAJOR ACCOUNTABILITIES:
- Undertake continuous analysis of the competitive environment and consumer trends.
- Identify key trends and drive market opportunities.
- Utilise market information to determine the brand challenges and opportunities in the region.
- Monitor and evaluate regional marketing activities to ensure we continue to improve activation and maximise investment across the region.
- Strategically influence the global marketing team with the EMEA viewpoint.
- Ensure all EMEA markets are focused on the global marketing objectives and drive core brand messaging.
- Identify and drive initiatives to elevate brand position and coverage in the region.
- Drive consistent application of the brand platform and execute across marketing channels and brand activities.
- Ensure that strategic and tactical priorities throughout the year are reflected in the plan with full buy in from key stakeholders and markets.
- Close collaboration with regional markets and the DTC team, Product team and Finance team to ensure a cohesive approach to campaign planning that maximises efficiencies across all channels.
- Build and maintain effective relationships across the business locally, regionally and globally.
- Manage a transparent budget and reforecasting process, continually assessing the needs of the region.
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