London, England, UK
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Mac - Marketing Planning & Category Assistant Manager

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

PRINCIPAL ACCOUNTABILITIES: Support the Marketing Planning & Category senior manager in the development of the UK Marketing Calendar, contributing market analysis insights and collating considerations from stakeholders to inform decision making. Develop strong working relationships with all cross-functional groups to ensure the successful and effective implementation of the Marketing Calendar. Lead the execution of the always on support strategy behind basic business and hero products, making recommendations to optimize investments and activations. Lead Category 1 portfolio = LIP + EYE and Value kits and GWPs Support the new launch forecasting process, contributing artists' insights, competitor benchmarks, and like shades to guide volume estimates for the categories they are looking after (LIP + EYE and Value kits and GWPs) Build pricing proposals for new launches, analyzing the market landscape, artists' feedback, brand architecture and commercial ambition to inform a strategic approach. For the product category they are looking after. Drive competitive insights and trends: Analyze M
- A
- C and competitor NPD data to assess performance within the market and determine needs and opportunities for the product category they are looking after. BUSINESS PLANNING & STRATEGY Evaluate basic line product distribution and build proposals to optimize productivity, channel differentiation and consumer experience, aligning all stakeholders. Lead the development of bespoke product line ups for new distribution channels and refits as needed. Manage excess stock levels to drive budget efficiency, maintaining volume less than 5% of inventory. Oversee the Marketing Coordinator in execution of excess depletion plans. Support the annual line edit process with performance insights, productivity analysis and recommendations for additional local discontinuations. NEW LAUNCH MANAGEMENT Oversee timely execution of the marketing calendar as directed by the Marketing Planning & Category senior manager, in accordance with brand objectives. Support the Marketing Planning & Category senior manager with insight generation to guide strategic planning around innovation (product, shade, texture & packaging), kits, sampling, collections & collaborations. Support the new launch forecasting process by gathering artists' insights, analyzing competitor activity and identifying like shades to inform benchmarks. Support the Marketing Planning & Category Coordinator in the development of locally produced kits as required, overseeing projects from concept /forecast through to retail /consumer experience. Manage financial planning including analysis of investment and anticipated returns in partnership with M-A-C Financial Planning Analyst. PRODUCT POSITIONING & PRICING Lead the execution of the always on support strategy behind basic business and hero products. Build proposals for atypical new launch pricing in line with MAC brand Architecture & local pricing strategy, for approval by the Senior Product Marketing Manager. Support the UK & EIRE 3-year pricing review with brand performance insights and analysis of market conditions. Include price change recommendations for Category and sub-categories for approval by the Marketing Planning & Category senior manager Manage the execution of the annual price change process, overseeing implementation across all channels and adhering to corporate deadlines and legal requirements. PROMOTIONS Build the promotional calendar, leveraging key consumption periods in the market, as defined by the Marketing Planning & Category senior manager Collaborate closely with Sales, Consumer Omni-channel (Retail Marketing), Online and National Accounts teams to ensure that channel needs are met and that activity supports wider brand objectives. Forecast GWPs and other promotional tools as required. Align all stakeholders and secure approval by the Marketing Planning & Category senior manager, Senior Business Manager, VP General Manager and UK legal counsel for all promotional activity. Oversee the production of all supporting PPM, ensuring excellence of execution across all channels. RETAIL MARKETING Present new launch strategy at biannual retailer meetings as required. Oversee the room set up for strategy meetings and production of the retailer takeaway piece (completed by the Product Marketing Coordinator). BUDGET MANAGEMENT Plan costs for promotional activity, maintaining an accurate line within the COGs budget and escalating over /underspend to the Marketing Planning & Category senior manager and Financial Planning Analyst. Ensure that all product marketing spend is calendarised accurately & all POs raised before the activity commences. Partner with Financial Planning Analyst to undertake a monthly budget review. MARKET INTELLIGENCE/ PERFORMANCE INSIGHTS Monitor new launch sell-through on an ongoing basis to identify risks and opportunities and to shape ongoing launch support. Drive reactive planning across the sales and marketing departments to optimize new launch sell through as required. Produce monthly NPD analysis to contextualize brand performance within the market and review results of brand activity.


Relevant experience in product marketing, with a strong understanding and passion for the beauty industry. Strong commercial acumen with thorough knowledge of the competitive landscape and market /consumer trends. Thorough knowledge of the new launch management process and ability to manage projects from concept / forecast through to retail / consumer experience, aligning all stakeholders to ensure excellence in execution. Ability to work autonomously and thrive in a fast-paced environment, driving momentum on projects and proactively planning ahead. Ability to juggle multiple tasks and work to tight deadlines, whilst maintaining a high level of accuracy and attention to detail. Excellent communication and relationship management skills: Strong team player able to drive cross-functional collaboration. Comfortable working with people at all levels of the organization and able to develop working relationships across the corporation (including in the field). Able to demonstrate excellent verbal and written communication skills, and comfortable delivering presentations to a variety of internal and external audiences. Strong analytical and numerical skills: Able to analyze and evaluate multiple sources of both quantitative and qualitative data to draw conclusions and make sound, well-reasoned business recommendations.
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