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Mac Cosmetics - Consumer Experience Journey Manager

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

Part strategist, part hands-on, the omni consumer journey senior manager is a key role in leading integration across MAC consumer engagement ecosystem (owned, earned and paid), ensuring holistic view and full channel integration in all campaign's executions from full 5* to more tactical 1* campaigns. The role requires a consumer centric and data driven mindset and good understanding of marketing ecosystem (how paid, owned and earned media channels are interlinked). This is to ensure M.A.C provides consumers with a seamless journey, has a consistent tone of voice / feel and is connecting meaningfully and purposefully with consumers across all touch-points (physical and digital). Role Responsibilities: Defining and leading UK & Ireland Go to Market strategy to position M.A.C UK&IR as a leading and innovative brand on paid owned and earned channels. Further building the integration and execution across channel to ensure integrated consumer journey. Working in close collaboration and further developing existing partnership with all channel owners to optimise current plans, shape new plans as well as drive innovation (through test and learn approach) defining and ensuring omnichannel integrated consumer strategy across MAC Ecosystem. that ensures consistent and seamless user journey across MAC touch points connecting and engaging efficiently with M.A.C target audience. Leading, orchestrating and localising (whenever relevant) multichannel/omnichannel plans and marketing campaigns from strategy to facilitating implementation across channel and teams. Synthesizing data and translating into meaningful insights to inform decisions on audiences, messaging and channels Project Managing multi-channel campaign execution ensuring common vision shared framework and seamless user journey across Mac ecosystem Leading and coordinating after campaign executive summary including performance, learnings and next steps Defining and implementing framework and processes to increase cross team integration and increase efficiencies Producing strategic frameworks for data-driven, consumer facing marketing activities. Developing test and learn framework to drive brand growth as well as strong ROI and ROO. Not afraid to work with insights and data identified via internal and external tracking of consumer needs and behaviour. The omni consumer journey senior manager needs to have strong collaboration skills and a strong understanding of the role of each media channels in the consumer journey. Overseas and produces cohesive omni consumer journey strategic framework for data driven consumer facing marketing activity across M.A.C UK & Ireland owned, earned and paid media channels. Ensures consistency and maximize performance for each channel. Ensures strong channel native execution in line with consumers' behaviors on each channel Together with the Marketing director defines omni consumer strategy and objectives, build capabilities & framework and execute on plans to best support business strategic objectives This is a key strategic role that engages with a number of stakeholders based in different locations: Channel Owners, regional counterparts: NOAM, EMEA, APAC and LATAM as well as Global team. Define and lead UK & Ireland Omni consumer journey strategy to increase consumer engagement, interaction and conversion. Ensure seamless integration between Global and local plans as well as seamless delivery across channel execution to deliver an integrated consumer experience Key Competencies: Define and lead UK & Ireland Go to Market strategy to position M.A.C UK&IR as a leading and innovative brand on paid owned and earned channels. Further building the integration and execution across channel to ensure integrated consumer journey. Identify new opportunities to increase engagement and conversion. Work in close collaboration and further develop existing partnership with all channel owners to optimise current plans as well as drive innovation (through test and learn approach). Performance tracking track and report on omni channel activation performance. Using learning to shape future plans and further define Channel/touch points role within MAC ecosystem Strategic thinking: Continually develop new innovative ideas and identify new opportunities to further engage and convert new and existing consumers. Insights and research: Conduct research and gathering data to develop well-informed strategic omnichannel plans and consumer facing hooks, via research on audience, competitor audits, benchmarking, trend tracking and platform analysis. Leadership and management: Liaising with leadership team to receive feedback and create improvements to cross channel activities/campaigns. Identifies potential blockers and devising ways to rectify them Capabilities building: Champion omni consumer journey and best practices across the company to create value for the business. Share learnings, creative recommendations and best practices with global content team to drive integrated plans Q

Profile

Change agent Must have strong experience of 360 strategy and execution with full integration across channels Digital experience is a MUST Must have strong communication and negotiation skills and be able to work with many stakeholders, both internal and external Creative and enjoys working in fast-paced environment Must be a self-starter, proactive, flexible and able to handle multitude of projects at one time. Excellent organizational, analytical and computer skills required Excellent attention to detail. A positive, can-do attitude is key. Team player Like to have fun Result orientated and data driven
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