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Mac - Consumer Engagement And Marketing Director

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Do you want to work for a brand that empowers you to be yourself, is at the forefront of culture and stands for positive social impact? Then you've come to the right place. As the world's leading beauty trendsetter and one of the largest brands in the Estée Lauder Companies portfolio, M-A-C (Make-up Art Cosmetics) continues to transform for the future while remaining true to our core values of diversity, inclusivity and individuality. All Ages, All Races, All Genders... this is what we stand for. We're looking for a highly experienced and passionate marketing director who will be responsible for overseeing over 17 team members, reporting into the vice president/general manager responsible for M-A-C UK & Ireland. You'll be leading and developing the following areas/teams: omni-channel consumer engagement (CRM, paid media, social media and content), retail marketing, and product planning and category management (incl. new product launches). You'll have a proven track record in devising and implementing marketing strategies including successful omni-channel marketing campaigns - to build brand equity and drive sales through both ecommerce and traditional channels. This high-profile role is pivotal to the success of M-A-C UK & Ireland and is responsible for the overall marketing strategy, managing a multi-million-pound budget across paid, owned and earned media. Key responsibilities include: Create and implement a UK & Ireland regional marketing strategy that supports the achievement of brand objectives including net/retail sales, operating profit, market rank/share and category objectives, all in accordance with brand guidelines. Work closely with the brand vice president/general manager to identify growth opportunities, and set the strategic priorities for the brand to drive the business by engaging key consumer target groups by product category and by channel, striving for an omni-channel approach. Oversee the alignment and integration of the marketing calendar and consumer engagement activities across all media (non-digital and digital) and touch points delivering an integrated 360 consumer journey. Drive integrated approach to marketing planning, implementing operating models and processes, facilitating collaboration between cross-functions to drive seamless consumer experiences and budget optimisation across the full ecosystem. Establish long term full funnel 360 paid media strategy, diversifying channel mix, driving innovation and establishing new relevant partnerships to further grow brand relevancy. Define social media strategy and content strategy embedding inclusion and diversity across channels, building on consumer insights and developing purposeful storytelling content. Define CRM strategy and customer lifecycle programmes (incl. audience segmentation) to increase customers' satisfaction and loyalty. Align inventory demand and retail sales plan through accurate forecasting of both saleable and non-saleable, defining and approving product & pricing positioning, line edit, and promo plan recommendations based on strategic insights and in line with the brand's objectives. Develop and execute M-A-C retail marketing strategy, positioning M-A-C as a key partner towards our distribution channels. Enhance consumer experience and connection to the brand, shaping and driving bespoke omni-channel retail marketing plans across the UK & Ireland to ensure strong commercial momentum. Support launch of M-A-C in new distribution channels; define and execute the brand narrative, launch strategy and mid/long-term plans. Drive performance-based marketing, developing capabilities, implementing test & learn mindset and media measurement system to inform strategic planning and execution. Relationship management and collaboration is a must to the success of this role. Partner closely with internal stakeholders (global New York office, sales, online, PR & comms, artistry and finance teams...) and external (media and creative agencies, suppliers and publishers...) to deliver the brand's objective and ensure excellence in execution across all consumer touch points. Key contact to global team - to feedback on global initiatives and to initiate and develop, where applicable, regionally relevant programmes, assets and product developments based on UK insights and additive to the global brand. Budget management is key, applying zero based budgeting to develop programmes in line with strategic imperatives and managing the ongoing allocation of budget expenses to match objectives with appropriate resources.

Profile

The successful candidate should have a proven track record in a similar industry, with extensive digital marketing, leadership and team development skills to provide maximum team performance. Above all, the candidate must be able to demonstrate a strategic mindset focusing on a consumer centric approach, innovation and omni-channel consumer experience. Exceptional analytical skills with the ability to solve unstructured problems with structure and a hypothesis driven approach. Strong functional expertise in consumer goods and/or retail. Strong change and people leadership skills, track record of successful change execution and an exemplary track record in consumer satisfaction. Must demonstrate strong leadership skills across culturally diverse teams. Strong presentation skills, both verbal and written. Able to convey strategies and programmes effectively to various audiences at international and national conferences, retailer strategy meetings and business review meetings. Proven digital/CRM/SEO & SEM experience with online marketing tools and web-based technologies. Relevant degree in marketing and qualification/experience in digital technologies.
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