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Influencer Marketing Executive

Country : United Kingdom United Kingdom

Region : West Midlands

County : Worcestershire


Category : Marketing

Contract type : Permanent

Availability : Full time

Job description


Ranked the number one fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic women's activewear brands worldwide since launching in the UK in 2018. With a mission to unite women through their love for fitness, we are dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style. From this, our ethos "AYBL to believe, AYBL to achieve" was born.

Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field.

As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are equal opportunities. We value skills, we value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort.

The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking.

As we grow, you'll grow too.

Main purpose of the role

At AYBL, we're not just an activewear brand; we're a lifestyle. As we continue to redefine activewear, we're on the lookout for a dynamic and driven Influencer Marketing Executive to join our team. If you're passionate about fitness, social media, and building relationships with influencers, this is your chance to play a pivotal role in elevating the AYBL brand to new heights.

Roles & responsibilities

  • Identify and engage potential influencers across various social media channels, promptly responding to collaboration inquiries (paid or gifted) via DM/Email.
  • Serve as the primary point of contact for the AYBL influencer program, cultivating and maintaining existing relationships.
  • Monitor and report on ambassador/influencer activities, ensuring optimal performance and brand alignment.
  • Identify best-performing influencers and analyse key factors contributing to their success.
  • Provide regular updates and feedback on influencers, identifying potential candidates for the role of AYBL Athletes.
  • Follow established processes within the department while offering valuable recommendations for continuous improvement.
  • Keep the influencer database current and relevant.
  • Actively participate in planning AYBL events and sponsored activities.
  • Coordinate the sending of thoughtfully curated gift packages to influencers.
  • Collaborate with in-house teams to facilitate the administration and organization of marketing campaigns and events.
  • Manage the influencer gifting budget, negotiating terms with influencers and their management.
  • Ensure influencers adhere to agreed-upon posting schedules and content specifications.
  • Deliver weekly updates to your line manager, providing updates on new influencers, insights and recommendations for ongoing success.

  • A passion for fitness and an understanding of the social media landscape.
  • Good communication skills, both written and verbal.
  • Good organizational and multitasking abilities.
  • Ability to build and nurture positive relationships with influencers and collaborators.
Join us on this exciting journey as we empower individuals to embrace an active lifestyle with AYBL. If you're ready to make a significant impact and be a driving force behind our brand's success, apply now!


Discretionary yearly bonus

20 days holiday + Bank Holidays + your birthday off

Flexible working

35 working hours per week with 1 hour lunch break

50% staff discount across AYBL Group

Social events

Pension scheme

Free on-site parking

Free gym membership

£100 gift card upon joining

Employee wellbeing support


Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone's throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.