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Head of E-Commerce / Fashion / London

Country :United KingdomUnited Kingdom

Region :London

County :Greater London

Town :LONDON

Additional Information address :6156774

Category :Sales

Contract type :Permanent

Availability :Full time

Job description

Our clients is a British heritage fashion brand, known for their timeless style, are now seeking a Head of E-commerce to lead their digital retail strategy and elevate our online presence. This is a pivotal leadership role for someone passionate about combining tradition with innovation.

The Role

As Head of E-commerce, you will own the full digital customer experience - from site performance and merchandising to conversion optimization and digital revenue growth. You will report to the Managing Director and work cross-functionally with marketing, logistics, creative, and retail teams to ensure the online experience reflects the heritage and quality of our brand.

Key Responsibilities

E-commerce Strategy: Develop and execute the online trading strategy to drive sales, conversion, AOV, and customer lifetime value

Platform Management: Oversee the day-to-day management of the e-commerce platform (Magento or Shopify), ensuring optimal performance, uptime, and user experience

Site UX & Merchandising: Own the customer journey - from homepage to checkout - ensuring intuitive navigation, engaging content, and data-led merchandising

Data & Insights: Analyse web performance metrics (traffic, sales, bounce rate, etc.) to identify opportunities for growth and optimisation
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