London, LND, UK
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Field Trainer & Events Manager - Laura Mercier

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Communication

Contract type : Permanent

Availability : Full time

Job description

To train and lead Laura Mercier Artists and Business Managers in exceptional makeup artistry skills, sales techniques and service standards, to develop and drive the Laura Mercier business and meet productivity & service expectations. Support and deliver Training Seminars, In-Store artist development, Certification, Special Events participation and team building alongside the National Education Manager.
Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.
Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:
1. Create a great place to work in Beauty
2. Customer driven focus to meet and exceed expectations
3. Champion Omni-channel through a seamless offering across all customer touchpoints
4. Deliver sustainable growth and profitability of our brands
Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods. Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK. Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.
Laura Mercier, pioneer of the "Flawless Face," is a world-renowned makeup artist and the innovative force behind the eponymous brand's iconic products and luxe artistry techniques. She continues to make artistry effortless through her intuitive approach to beauty and philosophy: "What makes you unique makes you beautiful."
Reports to: National Education & Events Manager, Laura Mercier
Job Location: Shiseido Group London Head Office
Contract type: Permanent
- Deliver Training Development Programs for Make-up Artists and Business Managers developed by corporate office
- Teach Laura Mercier Artists product knowledge, artistry skills and selling behaviours to enable them to consistently achieve and exceed sales & service goals
- Function as a resource and leader providing product and sales expertise to establish and reinforce brand authority
- Support the National Education & Events Manager in the creation and development of education and development programs for Make-up Artists and Business Managers
- Strategize with National Education & Events Manager and Area Sales & Education Managers to develop, execute and review store action plans
- Support industry activity, PR and Marketing as required, through content creation, photoshoots, and virtual consultations
- Strong social media understanding and presence that promotes training and creates engaging artist facing content.
- Coach Laura Mercier Artists in-store on behaviours that project the brand image and drive sales
- Conduct store visits regularly to review programs and goals, assess Artists artistry, productivity, selling environment, address areas of challenge, and identify areas for development
- Manage the end to end journey of both in-store and virtual events.
- Set targets for animation, events and store visits. Effectively and consistently track events, training and animation and provide reports to National Education & Events Manager.
- Initialize and support National and Regional engagement initiatives
- Manage travel and accommodation within budget and look for the best deals by booking ahead of time. Review all travel bookings well ahead of time of departure.
- Keep regular correspondence with the corporate office via email and phone
- Collaborate with National Education & Events Manager to create digital content to address regional needs.


- Experience of working in makeup education.
- Proven success with coaching and developing others
- Excellent presentation skills
- Excellent written and verbal skills
- Proficient in Word, Excel and PowerPoint
- Confident with strong interpersonal skills and the ability to converse and liaise at all levels.
- Ability to work in a pressurised environment and meet tight deadlines
- Ability to work independently whilst retaining team focus
- Willing to travel regularly as per business requirements
- Exceptional organizational and time management skills
Alignment with the group's "Trust8" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
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