Experience Manager, Luxury Retailer, Max Mara
In 1951, Achille Maramotti, freshly graduated in law, decided to dedicate himself to haute couture; a family passion passed down from his great-grandmother Marina Rinaldi, who in the late nineteenth century operated a luxury fashion house in the heart of Italy.
His desire was to produce high-quality manufactured women's clothing. This was a somewhat avant-garde idea in the Italy of the time, where fashion was still an exclusively hand-crafted activity.
Today, Max Mara Fashion Group boasts a portfolio of seven brands, ranging from ultimate luxury lines to casual chic.
"Weekend by Max Mara represents casual chic, the brand was created in 1984 to match the Max Mara woman requirement for more casual but chic garments."
Supports the Store Manager in acquisition and retention of clientele of the referent market.
Co ordinates initiatives (planning, execution, supervision, progression) and devises tools to assist staff, in relation to acquisition and retention of clientele in the referent market.
Guarantees the reliability and completeness of the client database of the store, related to the referent market.
Organises in store events in line with store objectives in relation to referent markets.
Proposes new intelligence marketing activities to promote clientele retention.
Represents the brand in various social contexts, and identifies new collaborations with local stakeholders.
The candidate should be client oriented having worked in Luxury retail for a minimum of 2 years, in order to be familiar and have an understanding of the behaviour, purchasing or otherwise of the referent market.
Will be organised, and a good networker. Creative and a good negotiator. Responsible and able to manage priorities under pressure. Results oriented.
Have the capacity to and experience of training others.
Have excellent command of the main IT tools.