London, England, UK
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Estee Lauder - Consumer Campaign Email Marketing Executive

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Estèe Lauder brand has a fantastic opportunity for a Consumer Campaign email marketing executive reporting to the Business Strategy and Consumer Insights Manager. The main objectives for this role include: managing the CRM email campaigns and Loyalty programme; Lead the roll out and management of the Estèe Lauder customer capture system (OCT) and data analysis; Support the Insights Manager on brand-related analysis and consumer insights. Key responsibilities include but are not limited to: CRM COMMUNICATIONS Support the Insights Manager to drive the CRM strategy of Estèe Lauder brand with a true Omni-channel approach - ensuring communications are delivered in-line with brand strategy and deliver best-in-class customer experience. Responsible for managing CRM campaign planning and execution. Support campaigns creatively where required by writing agency briefs and managing the approval process. Support the marketing team with campaign data for direct mail, email and SMS. Liaising with print and email providers for the execution of campaigns. Manage samples required for all CRM programmes. Managing brand update and cascading of information to the field. Timely reporting on campaigns including quarterly reports and PCA's. Raise POs in a timely manner and ensure all costs for above campaigns are in line with budget as specified by insights manager Maintaining and updating regular reporting/planning and ROI measures required for CRM programme success Assist in retailer CRM Communications by providing CRM insights and assets. Reactive support for any other ad hoc retailer CRM/Insights activity. Activation of in-store tracking (On counter technology) button for Events and reporting CONSUMER INSIGHTS Support the insights manager with reporting and analysis of various data sources (internal and external data, primary research and GA) to inform Consumer Engagement, Product Teams, Marketing Director and General Manager with the latest consumer trends, market performance and innovations. Assisting the brand in providing information on capture rate, basket analysis, customer demographics, repurchase rates, and new vs existing customers in addition to much more to help educate and shape the brand and its marketing strategy. Take a proactive approach in ensuring insights are easily accessible to the team by sharing the internal data reports and assisting the team in ongoing training Support in completing quarterly Global fact sheets and ad hoc Global requests. Support of field team with Ipads/OCT system (including training coordination in partnership with Education team). Maintenance and growth of a high capture rate and a quality capture rate plus an expansion of the capture capability are vital to this role Q


- Candidates will have worked in a similar Consumer & Insights role - Experience in CRM campaign management and customer analysis tools (Experian, Siebel, Smartfocus...) is essential - Exceptional analytical skills. As a data led role, the candidate should have a hunger for insights and an inquisitive nature with the ability to cascade digestible information and lead action - Excellent organisational, analytical and computer skills required, including Microsoft Outlook, Word, Excel and PowerPoint - Strong learning capabilities, agility and a consumer focus mind-set are crucial to succeed - Experience using detailed facets of Excel and VBA required to maintain analytics and reporting dashboards - Ability to thrive in a fast-paced environment and able to juggle multiple projects at the same time - Very strong communication skills, written and oral - Excellent attention to detail and great time management skills are both fundamental to succeed in this role - A team player with a pro-active mindset alongside a positive, can-do attitude is key - A keen interest in prestige beauty and a good understanding of beauty retailers and consumers a plus
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