×
Address
London, England, UK
Share
Text size
aA+ aA-
Print
Click here to print

Estee Lauder - Cms Coordinator

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

As a CMS Coordinator, you will support the wider Estée Lauder Online Team with all onsite content uploads and all content optimisation. You will be an expert on back-end content systems, responsible for actioning all CMS site updates for EsteeLauder.co.uk. You will champion operational excellence, liaising with various departments, including but not limited to Online Content, Online Trading, Digital Design, Website Analytics and Optimisation, SEO, Global Site Optimization, Accessibility and Online Production, to deliver a best-in-class customer journey. Indeed, you will ensure optimal executions across all on-site areas, considering best practices for online asset optimisation at all times and treating site speed and performance as an essential feature of content creation. You will support with elements of content optimisation by liaising with our third-party optimisation agency as well as our in-house Website Analytics and Optimisation Team. You will also be responsible for live content on our brand site including virtual events and masterclasses. Finally, you will closely collaborate with the wider Online Trading Team to report on the success of all forms of on-site content. Main Responsibilities: Own all planned and ad-hoc Brand Site updates & Refreshes in accordance with Trading Plans, Product Launches, Brand Campaigns and/or Innovation Updates. Responsible for ensuring all imagery and text is in the optimal format to deliver a best-in-class on-site consumer experience, taking into account any emerging insights from our Centre of Excellence including accessibility considerations, SEO best practices, site speed and performance learnings. Responsible for the optimisation of all key red routes with relevant content blocks and imagery, reviewing these regularly with the Online Trading and Online Content Teams. In charge of updating homepage content based on real-time consumer behaviour insights on-site and adjusting page layouts depending on conversion reports from the Online Trading and Website Analytics and Optimisation Teams. In charge of adopting a personalized approach to on-site content leveraging the capabilities of our third-party optimisation agency, to ensure that where possible, we serve divergent, hyper-relevant content to different audience groups aligned with activity in other channels. Work closely with the Consumer Engagement and CRM Teams on Consumer Journey from all traffic driving channels to ensure landing page content is consistent across all initial site touchpoints. Partner with Global Online Brand Team on all CMS-based functionality updates to maximise every Product Launch, e.g. gamification, ensuring excellence in execution. Partner with the Online Centre of Excellence Design and Production Team to be agile in all Brand Site Updates building strong relationships across both teams. Work in partnership with the Consumer Engagement Team to deliver a robust live content schedule on our brand site and support with the execution of virtual events and online masterclasses. Finally, work collaboratively with the Online Trading Team to report on the success of all forms of on-site content so that Q

Profile

Proactive, eager to learn & results-driven. Ability to prioritise and manage multiple tasks simultaneously in a fast-paced environment. Experience in Content Management/ Website management systems. Understanding of SEO best practices. Understanding of online design implications on site speed and performance. Proficient in Web Analytics tools, Outlook, Excel and PowerPoint. Commercial awareness and problem-solving ability. Ability to influence and build collaborative relationships. Excellent communicator.
Share
Print
Click here to print

Website reserved for fashion, luxury and beauty industry professionals.