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Ecommerce Business Analyst

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 100 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Our market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature brands
Web Analytic/ Site Activity Reporting:
- Weekly and Daily Analytic Reporting for Levi.com - Using Omniture, understand the funnel health of the site, highlighting risks an opportunities of highest traffic pages, steps in the funnel and calling out category, country, and product specificities to be used as a trading tool. Create and support cluster dedicated reporting, maintaining overall EU view.
- Using the Site merchandising and marketing calendar, understand the impact of site activities and story execution on overall business performance. Supporting the Site Merchandising team with Omniture dashboards to measure success of visual merchandising implementation, page and category health and real-time opportunities.
- Analyse the consumer journey for promotional periods, understanding the behaviour of the consumer on the site and the end to end impact of this on the metrics, offering suggestions for improvements.
- Ad-Hoc Analysis projects on areas of the site to fuel projects and site performance (E.g. Navigation conversion, Check out conversion, Device and Country split.)
- Working with Data & Analytics team to drive alert reporting, identifying risks and opportunities to the business teams.Cross-Functional Reporting & Analysis:
- Set Up and support data extraction and presentation for weekly, monthly and quarterly Business Reviews. Chair and input to the Monthly Business Review for eCommerce across the Stakeholders across the functions.
- Support with Financial Planning reviews - joining different data sources to tell a story from demand to operations to financial net revenue.
- Work with other channels outside of ecommerce to identify trends and use data visualisation skills and tools to help tell a story and aid forecasting accuracy.Future Proof Reporting:
- Creation of new KPI management tools to support country and category Growth. Connecting with stakeholders to drive new process and co-ordination of KPI management tools, ensuring efficiently and strong communication
- Creating data visualisation dashboards to support leadership with storytelling and present data in a clear and digestible way, and developing self serving dashboards for the business teams to drive their own data story-telling.
- Connecting various data sources to understand trends, opportunities and risks. Understanding the End to End performance of the eCommerce Business Unit from Operational KPI's, digital KPI's and financial KPIs - linking these together to tell a story and help predict knock-on effects.
- Creating data damps and data Visualisation documents to support the Site \merchandising, Innovation and Front-End team for business case development.
- Support Site Operations team in streamlining reporting tools that are not directly related to data analysis but process analysis and refinement.

Profile

University Undergraduate Degree preferred (ideally in the field of analysis, business, research methods, economics, marketing, statistics, etc.). Masters in similar areas preferred.
Experience: 3+ years experience in a similar role, ideally in ecommerce or similar
Technical knowledge:
Essential: Advanced knowledge of Web Analytic Tools (E.g. Google Analytics/Adobe Analytics), Advanced excel knowledge, Competent in Data Visualisation tools (Eg. Tableau, Power BI)
Preferred: Understanding of AB testing tools and statistical significance testing (E.g Abobe Test & Target)
Other competencies:
Naturally meticulous, highly analytical, ability to manage priorities across multiple stakeholders mapping to the business priority and commercial needs, consumer focused, a natural problem solver, a team player. Solid and round understanding of the ecommerce industry. A strong communicator, able to understand the numbers but tell the story and drive actions. A technical curiosity and interest for systems.
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