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Digital Marketing Executive - Travel Retail Emea (Based London)

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

We are currently recruiting for the position of Digital and E-Commerce Executive, Travel Retail (Europe, Middle-East and Africa). The position is based in London (mix of working in the office and working from home) and will report into the Digital and E-Commerce Manager.
This position sits within the Integrated Marketing Team (currently a team of 6). You will support and implement 360° media campaigns across Estée Lauder Companies brands (inc. MAC, Jo Malone London, La Mer, Clinique etc.) targeting the travelling consumer. In addition, you will be responsible for driving e-Commerce sales across a selection of retail partners within the region.
Digital Media: You will support all elements of digital media campaigns, from briefing to execution to reporting. This will require robust presentation and analytical skills, as you will present pitches and reports to key stakeholders within the business. Tasks include the following:


Working with brand teams to solidify campaign briefs to hit our business objectives


Liasing with the PR team to identify partnership opportunities per campaign (e.g. relevant publisher partnership, livestreams etc.)


Working closely with media agencies to ensure their media plans hit the brief, challenging their buying and reporting metrics when needed




Assisting brand teams with building locally relevant digital assets and copy per campaign


Understanding and applying the latest marketing trends / targeting capabilities / channels / technology capabilities to aid the delivery of best in class digital campaigns


E-Commerce: E-Commerce is growing within our Travel Retail business and you will be responsible for aiding this continued growth via retail partners within the region. This will require strong relationship building skills and a commercial mindset. Tasks include the following:


Managing our online distribution acceleration and the opening of new brand boutiques (working closely with brands and retailers)


Liaising monthly brand product and visibility updates with retailers




Negotiating visibility on our retailers' owned media (inc. banners, social posts, CRM included communication, virtual selling etc.)


Overseeing budget planning (based on sales projections) for E-Commerce lead campaigns


Providing monthly reporting on E-Commerce sales performance vs. in store sales


Ensuring relevant agreements are signed by retailers prior to selling our products online


Qualifications - External
The ability to multiple projects and deadlines with efficiency and organisation
Experience of marketing with CRM data, social, display and search
Experience of analysing sales data in line with consumer behaviour
Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 228272
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Job description

Developing trade marketing calendars per key retailer

Substantial experience of digital marketing and/or e-Commerce

Thorough understanding of applied digital metrics



  • Pro-active approach with solution focused attitude



  • Strive for excellence in execution / detailed orientated



  • Strong analytical skills



  • Excellent interpersonal and presentation skills



  • Excellent relationship building skills





    • Excellent Powerpoint and Excel skills



    • Desirable:



      • An understanding of the Travel Retail sector





        • Understanding of the Consumer Travel Journey



        • A passion for prestige skincare/cosmetics

Profile

Qualifications

Required:


  • Substantial experience of digital marketing and/or e-Commerce


  • Thorough understanding of applied digital metrics




  • Pro-active approach with solution focused attitude


  • Strive for excellence in execution / detailed orientated


  • Strong analytical skills


  • Excellent interpersonal and presentation skills


  • Excellent relationship building skills




  • The ability to multiple projects and deadlines with efficiency and organisation


  • Experience of marketing with CRM data, social, display and search


  • Excellent Powerpoint and Excel skills


Desirable:


  • An understanding of the Travel Retail sector




  • Understanding of the Consumer Travel Journey


  • A passion for prestige skincare/cosmetics


  • Experience of analysing sales data in line with consumer behaviour


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