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Digital Marekting Manager

Country : United Kingdom United Kingdom

Region : London

County : Greater London


Category : Marketing

Contract type : Permanent

Availability : Full time

Experience : 2 to 5 years

Salary : depending on experience

Company presentation

Ottoman Hands is a fashion jewellery brand founded on values of historic craftsmanship reimagined with contemporary elements of bold, fun and beautiful fashion trends. The brand unites eastern and western heritage and is inspired by the traditions of the Ottoman Empire. Every piece is handcrafted by highly skilled artisans from 21ct gold plated brass and alluring semi-precious stones making each jewel authentic, sophisticated and true to its kind. Ottoman Hands started its journey on London’s iconic Portobello Road in 2010 and has organically grown into multi-channel, successful global brand with over 200 stockists world-wide.

Job description

We are looking for a driven, confident, experienced and self-motivated Digital Marketing Manager to lead daily global marketing operations with a strong focus on digital marketing. You will be responsible for the development and execution of the company’s multi-channel marketing strategy, from both a brand building and commercial perspective.This is a rare opportunity to join a fast-paced business during global market expansion time.

Key Responsibilities

●Develop, plan and execute our digital marketing strategy, based on the business objectives and in line with our brand, and translate to actionable campaigns
●Devise, implement, lead and report on a strategic digital marketing plan across Paid Social, Email, PPC & Display, Affiliates and Organic
●Forecast and analyse each channel’s performance, identifying and acting on opportunities to improve overall metrics
●Monitor e-commerce performance to inform and recommend campaigns and projects to boost sales
●Assess performance trends to inform future strategy across all marketing channels
●Identify innovative opportunities to support the brand through the new digital channels
●Optimise web content in line with planned SEO strategy and monitor target keyword and page performance as well as website’s technical SEO performance
●Measure and reflect on KPIs
●Oversee and maintain marketing calendar
●Plan, implement and assess social strategy and content campaigns
●Produce creative briefs for content creation and work with the creative department to ensure all assets are in line with brand tone of voice
●Oversee the e-commerce brand strategy, creating effective structure of products and categories


The Ideal candidate:
  •  Minimum 4 years of experience in a relevant position at a fashion or creative brand
  • Proven track record in creating and managing Paid Social campaigns
  • Proven track record of excellent cross-channel campaign design and execution, resulting in swift growth of direct sales and brand recognition
  • Ecommerce CMS experience, ideally Shopify.
  • Proven track record in growing e-commerce through performance marketing
  • Experience in managing CRM, PPC & Display, SEO and Affiliate marketing for an ecommerce brand.
  • Understanding of ecommerce and UX best practices
  • Excellent time management skills
  • Excellent communication skills 
  • Self-motivated, innovative and passionate about the industry and fashion marketing
  • Willing to work in a small team and multitask when required

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Digital Marekting Manager

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