London, England, UK
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Aveda Emea - Product Manager

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

The Aveda growth strategy is driven by consumer acquisition via Hero strategy fuelled by innovation and communication
Aveda is one of the fastest growing brands in Estee Lauder EMEA (double digit for three years in a row) and the #1 high performance Vegan haircare in the prestige sector.
You will need to be commercially driven; supporting EMEA local marketing manager to develop and offer best portfolio (optimal offer, quantity, pricing) to drive additional sales and with EMV approach (understand media impact of the plan and innovation)

Job description

Develop accordance with regions needs
  • Lead delivery of marketing calendar and partner with the Demand Planning Team to develop forecasts for new product launches in relevant categories and deliver strong omnichannel activations

  • Communicate regularly with Global Marketing to outline market needs. Providing feedback on new product launches and other programs, as well as on local market trends and competitive activity.

  • Work with Global team to ensure all new launch strategies are relevant and optimised for EMEA market execution.

  • Support with the development and implementation of Retailer Exclusives and local initiatives

  • Monitor the market constantly, becoming an expert by advising the business on competitor activity and strategy, and making key recommendations on how to drive the business forward.

  • Work with wider brand and online teams on sampling programmes for recruitment & retention initiatives.

  • Transform consumer insights into tangible outcomes to deliver competitive advantage for the brand - with EMV as a key business indicator

  • Work closely with the Online Manager and media manager


    • Formulate all pricing for new launches and ensure the implementation in the relevant systems in a timely manner.


      • Own the analysis of NPD market data and KCI : identify growth opportunities and leverage for trade and e-com presentation

      • Monthly analysis of new launches from forecast attainment to sell in/sell out performances

      • Team Management

        • Coach direct reports giving regular feedback on performance as well as ad-hoc training sessions to allow the direct reports to develop and progress.

        • Strong relationship with all markets and Aveda EMEA & LATAM and particularly social / E-com team

        • Job: Marketing

          Primary Location: GB-ENG-London

          Job Type: Standard

          Schedule: Full-time

          Shift: 1st (Day) Shift

          Job Number: 2210046

          Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
  • Profile


    • Candidates should be educated to degree / graduate level with experience of working in a marketing function.

    • Proven track record in product marketing including launch roll-out, product forecasting and go-to-market planning across functions

    • Highly numerate and analytical with great attention to detail.

    • Able to work effectively under pressure, juggling many projects with a level of autonomy.

    • Proven organisational skills and a positive can-do attitude.

    • Excellent verbal and written communication skills.

    • An interest in and understanding of all things beauty.

    • Strong relationship building skills.

    • Proficient in Outlook, Excel and PowerPoint.

    • Understanding of retail business and ecommerce

    • Understanding of PR and impact of product launches

    • Ideally one to two additional languages among Spanish - priority , Italian, German .

    • Results orientated and strong work ethic embracing Estee Lauder values

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