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Assistant CRM Manager

Country : United Kingdom United Kingdom

Region : London

County : Greater London

Town : London

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

The Assistant CRM Manager is responsible for supporting the CRM Manager to implement a CRM strategy to increase customer loyalty and lifetime value.
Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.
Shiseido EMEA is Shiseido's Regional Headquarter for the Europe, Middle East and Africa (EMEA) regions. Representing a workforce of 4,000 employees in 88 countries, Shiseido EMEA is covering worldwide activities for fragrance brands (Alaïa Paris, Dolce & Gabbana, Elie Saab, Issey Miyake, Narciso Rodriguez, Serge Lutens, Shiseido fragrances and Zadig & Voltaire) as well as business and distribution of Shiseido group brands (BareMinerals, Buxom, Clé de Peau Beauté, Laura Mercier, NARS and the brand Shiseido). Shiseido EMEA is home to the Center of Excellence (CoE) for Fragrance. The Center uses Shiseido's acclaimed scientific methods and innovative technologies in creating new and unique fragrances for the global market.
Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:
1. Create a great place to work in Beauty
2. Customer driven focus to meet and exceed expectations
3. Champion Omni-channel through a seamless offering across all customer touchpoints
4. Deliver sustainable growth and profitability of our brands
Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods. Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK. Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.
Reports to: CRM Manager
Job Location: Shiseido Group London Head Office
Contract type: Permanent
Execute the UKI CRM strategy and ensure all campaigns are delivered in line with agreed plans
Manage the CRM communications calendar for each brand in line with marketing and eCommerce plans
Build tactical CRM campaigns in line with brand values and strategy
Implement data acquisition initiatives onsite and in-store ensuring GDPR compliance
Work together with the CRM Manager and eRetail lead to execute eRetail CRM initiatives locally
Ensure CRM best practice is shared and leveraged locally across all brands and business units
Provide weekly campaign results and analysis to wider teams including marketing, eCommerce and eRetail
Work with the CRM Manager to implement local CRM pilots using new technology partners
Key interface with marketing and digital activation teams
Experience in CRM across both customer acquisition and retention
Experience of successfully implementing end-to-end CRM campaigns and reporting
Ability to coordinate multiple datasets and campaigns including nursery programmes, triggers, replenishment initiatives
Ability to manage multiple stakeholders in order to achieve cohesion
Exceptional attention to detail and highly organised
Knowledge of CRM KPIs, terminology and GDPR compliance
Proactive, pragmatic and analytical mindset
Positive, collaborative, can-do attitude
Passionate about customer data and experience
Excellent communication skill
Alignment with the group's "Trust8" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
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Manager, Marketing Manager, Management, Marketing
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