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Country : United Kingdom

Region : London

County : Greater London


Category : Merchandising

Contract type : Permanent

Availability : Full time

Experience : 2 to 5 years

Starting date : ASAP

Salary : competitive

Company description

La Coqueta is a Spanish inspired, British based children's wear brand. Opening its first store on Heath St, Hampstead in March 2013, and launching their online boutique at the same time, La Coqueta has a loyal customer base and celebrity following. It is coveted by major publications in the UK such as The Sunday Times, Vogue, Grazia, Hello!, You Magazine, Red Magazine, Smallish Magazine to name a few.

La Coqueta offers traditional timeless fashion for children with a chic and contemporary twist. We remain proud of our Spanish heritage, working with small artisans across Spain embracing local customs and traditions in dressmaking and manufacturing. It is this attention to detail and high quality finish coupled with excellent customer service and presentation that sets us apart from the rest.

Job description

To ensure all products are delivered on time, with good quality and at the target margin. Manage company stock, intake, markdown & margin to achieve company budget. Maximise return on investment, through planning sales and inventory in order to increase profitability.
We are a small but highly effective team of hardworking individuals who enjoy the challenge of delivering results in a rapidly growing organisation.
We are looking for someone with a sound merchandising background who can demonstrate evidence of commercial success in previous roles. High proficiency in Excel along with strong numeracy skills are a must. We need you to be agile and adaptable to changing priorities whilst being comfortable with driving efficiencies through developing good business process


1) Profit Maximisation
  • Assist in the preparation of budgets, sales and profit targets
  • Monitor performance against plan, taking appropriate action to maximise sales and profit and reduce stockholding whilst increasing stock turn
  • Identify new business opportunities to grow sales and profitability
  • Deliver cost effective supply solutions and achieve maximum full price sales and planned margin
  • Review, propose and implement mark-down activity to reduce terminal stock whilst analysing action taken on mark-downs to maximise profit
  • Drive increase in margin through new sourcing strategies and methods to build profit
  • Communicate trading issues and forecasts with proposed actions to senior management
2) Range Building and Planning
  • Develop and agree plans in partnership with the CD and MD that achieve sales and profit targets and implement the agreed departmental strategy
  • In conjunction with the CD and Managing Director, agree a framework with Divisional Management within which a balanced, commercial and profitable range is built
  • Evaluate market and customer information together with historical data and forward trends to develop the department’s phased plans
  • Present the range for review achieving senior management agreement
  • Create a range plan to optimise the allocated space and maximise sales and profit density
  • Manage product trialing activity with the Production Co-Ordinator
  • Continuously monitor market activity, through regular competitor shop visits, gathering market intelligence from a wide variety of sources and store visits, in order to take appropriate commercial action
  • Establish critical path for development and delivery of all product ranges
  • Agree and deliver promotional and marketing plans, optimising sales and profit
3) Inventory/Commitment Management
  • Manage the intake of stock in line with agreed stock levels
  • Plan availability schedule for new and continuity product
  • Exploit use of ratio packs, identifying methods of replenishment which are more cost effective
  • Plan allocation of product by grade, including presentation stocks
  • Manage the development of new stock packages
  • Quantification of 'Open to buy' with phased commitment to increase flexibility throughout the season
  • Ensuring commitment is managed in line with company needs
  • Monitor and manage the availability of stock:
  • by ensuring planned launch and replenishment dates are met and sales and stock are potentialised through production planning
  • managing the allocation of stock from suppliers
  • managing in-store stock levels to optimise distribution
  • managing terminal stock
  • Manage stock flow through Distribution Centre, resolving any issues that arise
  • Manage the set-up of presentation stock
4) Supplier Management
  • Identify and regularly review potential suppliers and negotiate commercially viable contracts
  • Build and maintain effective working relationships with suppliers
  • Analyse Suppliers’ delivery performance and, in conjunction with the Production Manager, take appropriate actions
  • Contribute to future supplier strategies
  • Measure products’ performance against agreed quality standards and take necessary action with suppliers
  • Negotiate and manage the recovery of supplier contribution

Specific needs

Advanced excel
Previous merchandising experience in a fashion business


Emma Turner
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