Apparel Product Manager
SPORTSCAPE GROUP
The RoleAs the Apparel Product Manager (OB), you’ll own the strategy, planning, and commercial performance of our Own Brand apparel collections. You’ll balance creative vision with commercial insight, ensuring our ranges are both inspiring and profitable.You’ll collaborate across design, planning, logistics, and sales teams to bring great products to market and make sure they perform once they’re there. Key ResponsibilitiesBudget creation: responsible for managing the budgets of the various Own Brand brands, from creation to development and salesRange architecture: proposal of range architecture by brand, based on analysis of the existing ranges, competitive intelligence and sales on our sites, in terms of product and sales price; achieve a coherent and efficient number of styles to maximize sales, respecting manufacturing MOQ constraintsSales planning: working with sales team to ensure Own Brand sales are scheduled in commercial calendars, based on incoming products. Work with commercial teams to increase visibility of Own Brand through special events and curations.Sales analysis: regular analysis of product sales performance and strategic management of the offer to maximize sales (products visibility, price & product assets levers)Inventory analysis: in coordination with planning manager, review of inventory-related KPIs (days of inventory, sell-out, aged stock days/provision risk) to assist in informed decision-making. Highlight risks associated with inventory and present solutions.Pricing and margin strategy: on designated apparel product categories, in agreement with the planning department, define price positioning by brand, RRP (retail recommended prices) and final sales prices, and their evolution based on sales analyses; build ranges while respecting the margin objectives set by managementCompetitive intelligence: active monitoring to follow market trends and the ranges developed by competing brands in terms of product function and price positioning, on the European marketOpportunity analysis: identification of new opportunities to support brand growthReporting: creating, updating and socialising various dashboards to enable transparency of Own Brand performance to the wider teamCoordination with creative teams, product development, sales, logistics
Permanent
London