Social Media & Influencers Marketing Manager

Country :
United Kingdom
Region :
London
County :
Central/West End
Town :
LONDON
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Experience :
2 to 5 years

Company description

Aspinal of London is founded on the fundamental premise of offering our customers the most beautiful objects of unsurpassed quality and design for home and living. Our products are created by our in-house design team and are handmade by genuine craftsmen to bring to you luxury at an affordable price.

Job description

Luxury fashion lifestyle brand, Aspinal of London, are hiring for our Marketing team based in our new Berkeley Square Head Office. At Aspinal, we do things differently. We believe in creating the most amazing experiences for both our customers and our team members. We are growing at an incredible rate, and we are looking for passionate and determined people to join us on the journey.

Profile

The core purpose of the Social Media & Influencer Manager is to drive client and potential client engagement across all mediums. The individual will have ultimate responsibility for all social media and celebrity/blogger influencers and will ensure that the brand is correctly positioned in the market. The ideal person will be able to think and plan strategically as well as have hands-on experience of executing campaigns. 

PRINCIPLE ACCOUNTABILITIES:
 
  • Support the Head of Marketing in the implementation of the brands global marketing strategy and key brand initiatives/collaborations
  • Develop, design, implement and oversee the social media strategy for the business for all relevant channels
  • Support with the seasonal marketing plans to ensure there is a social presence and activation in all key campaigns
  • Work with internal departments and external contractors to create on-brand social content/collateral for all social media channels
  • Support with the management of our current portfolio of social media and digital agencies to ensure return on investments and that content is relevant and on brand
  • Develop a set of Social Media related KPI’s and run weekly and project reports to showcase ROI allowing the business to make informed decisions in the future
  • Alongside Head of Marketing develop a strong influencer proposition (micro & marco) for the business that raises brand awareness and drives total sales
  • Manage the social media and content creation budget, ensuring that spending is efficient and as forecasted, liaising with finance to ensure all invoicing is correct, suppliers are setup, paid and budgets are updated
  • Support various channels of the business, including wholesale, retail, franchisee, international and online, to ensure that both brand and commercial campaigns are adequately promoted and supported
  • Be willing to attend all social engagement related meetings and present on behalf of the marketing department
  • Creating, managing, scheduling and publishing content on all brand social media channels ensuring tone of voice and brand identity are maintained to the highest standard
  • Develop ongoing long term partnerships with 3rd parties, including but not limited to media patterns, creative collaborators, event partners, photographers
  • Work closely with the creative and e-commerce team to ensure 360 messaging is apparent across the business for online, social and in store to ensure a strong and consistent brand messaging calendar
  • Lead the strategy and execution of all social media advertising as well as ensuring clear KPI’s are defined and reporting is implemented to ensure ROI can be tracked
  • Together with the customer services team, help manage the customer experience on the social forum, flagging any brand critical issues as and when appropriate

COMPETENCIES:
 
  • Strong administration and organisational skills
  • Excellent work ethos and timekeeping
  • Exceptional communication and presentation skills required
  • Proactive, self-confident, and highly motivated team player
  • Planning & Organising
  • Resilience & Composure
  • Integrity & Trust
  • Teamwork
  • Delivering Great Performance
  • Develop trust in people and be willing to and assist others
  • Seek direction and authority from others
  • Remain self-controlled and prepared to listen to what others think and feel