SEO Executive (International Markets)

Country :
United Kingdom
Region :
East Midlands
County :
Leicestershire
Town :
ENDERBY
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

You know Next, but did you know we’re a FTSE-100 retail company employing over 43,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 540 stores, plus the Next Directory and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!

Job description

Responsibilities include developing and implementing on-page and off-page campaigns, management of agencies and assistance with sitewide audits across a number of international websites.

Candidates will be expected, and encouraged, to explore all possible SEO strategies the business could use to grow global sales. Solid hands-on SEO and analytics experience is essential for this role.

About the Role:

- Create and execute country-specific SEO strategies
- Maximise ethical link building opportunities through the use of various outreach techniques to build authority across our international websites
- Propose new ways of utilising country-specific content in a way that meets our business KPIs
- Work with the Content, Commercial, PR and Social Media teams to ensure Next delivers a best in class content marketing and influencer strategy
- Work with internal and external teams to get international on-page SEO elements live
- Manage and coordinate any global SEO activities conducted through external suppliers
- Research international SEO opportunities on an on-going basis
- Communicate the importance of SEO throughout the business and educate various teams on SEO best practices
- Conduct detailed competitor analysis to help identify growth opportunities
- Help to analyse organic performance using our web analytics package, rank tracking and link tools
- Generate weekly and monthly international SEO reports using main KPIs

Profile

About you:

- 3+ year SEO experience, preferably within an in-house team
- Track record of analysing international SEO trends and opportunities, and providing and implementing recommendations to improve visibility within SERPs
- Experience with content outreach and link building (off-page SEO)
- Market leading knowledge of the latest search industry trends and an understanding of international search engine best practices i.e. Yandex, Baidu
- Involvement in on-page and off-page projects - from scoping to completion and from a commercial and technical standpoint
- Exceptional communication skills with the ability to communicate effectively with all levels within the business
- Strong analytical/reporting skills with an advanced working knowledge of Microsoft Excel
- Experience working with tools such as Google Analytics, Search Console, Searchmetrics and MajesticSEO
- Ability to work within a fast-paced, ROI driven environment
- Team player with personal characteristics that instil trust and confidence
- Comfortable within a changing and developing environment
- Ability to take on responsibility for own projects
- Must have flexible attitude and the ability to work under pressure

- Bonus Scheme
- Pension Scheme
- ShareSave Scheme
- Life Assurance
- Childcare Vouchers
- Staff Discount
- On-site Nursery