Senior Digital Marketing Manager
Liberty has become a unique British Heritage, a most prestigious store offering luxury and service like no other and the leading department store in London. Our exceptional Tudor-style building acts as the iconic brand home: a visible statement of the store’s point of difference. We fuse fashion and the decorative arts completely and contemporaneously, with a legacy of integrity, value, quality, and individuality and, above all, beautifully designed products
A newly created position the Senior Digital Marketing Manager is accountable and responsible for traffic to the libertylondon.com website. This role has a number of levers to drive this objective, including a small team of associates, multiple third party specialist agencies and fellow stakeholders in the business who manage CRM and brand social. Beyond volume of traffic, this role is also responsible for the performance of the acquired traffic, with the primary objective being focused on transaction and spend. The company has an ambition to drive visitors and revenue through both new and repeat customers, so it is critical that this role has a clear strategy on the contribution of each channel, along with message and activity to deliver this.