Regional Marketing Communications Manager

Country :
Hong Kong
Region :
Town :
Category :
Contract type :
Availability :
Full time
Salary :
Competitive salary + bonus & benefits - Gold Offer (>£40,000)
Experience :
2 to 5 years

Company description

We believe that if you want to live an inspiring life , you've got to start with a great foundation.

That’s why we create the most exciting ergonomic sandals, shoes, clogs and boots in the world. Our mission? Making comfort sexy and cool.

So if you’re world class at what you do, and want to work in a rule-breaking, challenging, quick-moving, big-dreaming, entrepreneurial environment – where what you add, matters – you sound like one of us.

At FitFlop we aim to be BETTER at what we do, all the time, PROUD of our brand, our product, and our interactions and APPRECIATIVE of our opportunities.

Job description

As Regional Marketing Communications Manager, you’ll optimize the global brand communications strategy for the APAC region and ensure excellence of execution and brand consistency through distributor partners (managing directly where relevant). In collaboration with the global marketing team, this role will manage all bought, owned and earned communications for the region, helping drive the brand to new levels of growth.

You’ll help develop and implement a full programme of above and below the line support for our APAC distributor network, monitoring the effectiveness and efficiency of the FitFlop marketing plans and contractual spends on a seasonal basis.

You’ll also create and assist in the planning and implementing of the marketing calendar to drive footfall and in-store spend, across both physical and digital channels. Through an in depth understanding of the FitFlop consumer (and how it differs in certain markets), the role will support great product ranges and brand building initiatives by helping to develop innovative marketing activities, launch programmes and brand activation events.


You'll have solid regional marketing experience from a consumer brand, ideally from fashion or footwear with a track record of innovation, imagination and success providing both strategic and creative direction to distributor partners.

You'll be comfortable and able to work in a fast-paced, dynamic environment with the ability to work under constant deadline pressure and manage multiple projects across multiple time zones.

You'll have a passion for consumer brand marketing, with experience across full media mix and have excellent communication skills and the ability to influence at all levels within the business and externally.


Sian Smith