We have partnered with a British Hermitage brand currently recruiting an experienced Product Manager to in their team.
Responsibilities will include but not be limited to;
*Develop an exceptional understanding of the marketplace; the product and marketing activities of our key competitors; their pricing strategies, and the requirements of the end consumer, to ensure we create the right product stories;
*Translate market and competitor data and insights into business plans: analysing the data to understand what product needs to be created; what price points they should be sold at, and ensuring that we remain competitive in the marketplace;
*Work closely with our Sourcing Director to ensure product cost, trade and retail prices are in line with the expectations of the marketplace and the margin requirements of the Business;
*Work with the Sales team, International Distributors and our own Retail stores to understand the needs and requests from retailers and consumers, and translate these needs into product results that match the data;
*Act as a conduit between Product and the sales and marketing teams to help plan the right product for the right retailers at the right price with the right promotional support - ensuring that account plans are created and gaps in the product listings are identified;
*Work closely with the Head of Marketing to ensure all brand goals are delivered; that specific product messages are called out at point of sale or online, and that the values of both the brand are better supported in front of the consumer;
*Listen to and translate messages from the Design team: to understand their vision of our products, and to deliver this across relevant touchpoints;
*Brief the graphic design team as required to create and deliver specific product or POS requirements to highlight product messages; oversee output, and approve final layout before going to print;
*Create seasonal product toolkits and presentations that explain product values, features and benefits to our sales team, and allow them to present collections to retail customers;
*Write copy for seasonal toolkits, product catalogues, websites, internal documents and presentations, etc. that extract key technical details and translate them into engaging messages;
*Work with the marketing team to ensure key details are called out in product photography;
*Day-to-day management of the Product & Buying Executive.