PR & Brand Marketing Manager
Driven by a long-standing desire to find core pieces that would rise up to the aesthetics of a chic wardrobe, être cécile was founded by Yasmin Sewell and Kyle Robinson, who collectively aspired to create a unique ready-to-wear collective, taking inspiration from the cleanliness of French style. The brand's heritage is based around ‘Cécile', an Irish-born artist living in 1960s Paris, with a love of animal prints and a creative flair for fashion.
Designed for the true fashion girl, être cécile defines a new breed of contemporary brands, combining the ease and wearability of casualwear, along with considered aesthetics that sit comfortably amongst designer pieces. Playing on its original identity as a luxury t-shirt label, the brand finds its voice in subtle injections of humour and lightheartedness, reflective of its true essence and approach.
The brand is produced in Europe with showrooms in Paris, New York and the designers' home of London, where the brand was conceived.
Duties will include, but not limited to:
•To undertake responsibility for all marketing strategy and content creation in line with Etre Cecile’s brand bible.
•Create and contribute ideas to the seasonal PR strategy plan – suggesting potential campaigns, new target influencer/celebrity outreach and print opportunities
•Writing blog posts, newsletters, preplan, manage, schedule and implement the regular and timely social media.
•Create a marketing calendar which leverages off dates and events to create relevant content.
•Facilitate and create content (new product arrivals, coverage highlights) for blog, Instagram and Pinterest and to monitor emerging social media trends Seasonal campaign imagery, events and promotion
•Support the PR & Retail Marketing Agency on additional marketing campaigns and reporting as required
•Network engagement, encouraging new business and increased awareness of the brand and growing online and in-store presence and engagement.
•Networking and seeking out partnership arrangements and collaborations, including reaching out to press creatively and confidently.
•Build and maintain excellent relationships with press, stylists, bloggers and influencers to secure optimum press coverage that is on brand and drives awareness
•Support the PR & Retail Marketing Agency with store & press events
•To monitor, maintain and grow existing monthly followers and newsletter subscriptions within agreed targets.
•Daily monitoring of online and social media to ensure all coverage is tracked
•Compile weekly press coverage reports, seasonal trend reports, campaign reports and assist PR and Retail Marketing Manager with the monthly update for the board of Directors
•Competitor and industry monitoring – reading and providing feedback on print and digital press, missed opportunities and emerging trends in key media
•Analysing web and store analytics to define who our customer is.
•To assume lead responsibility for the marketing financial budgets– analysing statistics to assess effectivity of strategies, maximising incoming business and return on investment.
•Pitch and plan any additions that should be made to the website to increase credibility, resources, engagement and business.
•To respond to all marketing/PR related queries and correspondence within appropriate timescales.
•Hold monthly marketing meetings and attend any meetings as required.
- It is ideal for the applicant to have had at least 3-4 years experience in the industry
- Highly proficient in Adobe packages: Photoshop, Illustrator & Indesign
- Highly Proficient with I.T Software such as Word and Excel
- Highly Proficient with Social Media analytics, Google analytics and other analytical tools
- This is a broad role and the successful candidate will be very hands on, and work well within a small team.
- Excellent communication skills and adaptable personality
- Highly organised, with the ability to work under pressure and to deadlines, with occasional self-management
- High accuracy attention to detail
- A can-do attitude and good problem solving skills and the initiative to resolve issues
- Excellent interpersonal skills with an ability to communicate at all levels