Merchandising Manager

Country :
United Kingdom
Region :
London
County :
West London
Town :
LONDON
Category :
Merchandising
Contract type :
Permanent
Availability :
Full time
Salary :
Negotiable
Years experience :
5 to 10 years
Starting date :
ASAP

Company description

Mackintosh is a brand of modern heritage built on true craftsmanship and a two hundred year history. In 1823, Charles Macintosh developed the now iconic rubberised fabric, and thereafter the original Mackintosh coat was made. Today, Mackintosh is a firmly established luxury brand that combines updated technology with traditional techniques to create the modern-day ‘Mac’. Every genuine Mackintosh garment is carefully hand made by skilled operatives in its factory in Scotland who have spent years perfecting the techniques required to make a true Mackintosh. As well as the existing flagship stores in Tokyo Aoyama and London Mayfair, Mackintosh will be opening a New York Madison Flagship Store, Paris Flagship Store and a Tokyo Ginza store in the first quarter of 2017.

Job description

Role Objective:

The Merchandising Manager, in collaboration with the Sales, Retail, Design Team and Production Department, will play a pivotal role in the achievement of RTW, Accessories and global categories growth goals and profit margins.
He/She contributes, defines and executes the defined product strategy in order to develop collections in line with the overall product strategy, brand image, fashion vision, quality standards, and worldwide market needs.

Profile

Responsibilities:
  • Contributed to and executes the global product strategy for the categories assigned in line with objectives defined by the Brand
  • Interprets market needs/trends and contributes to the identification of the various customer targets: evaluating lifestyle, attitude, behaviour and spending capacity of luxury consumers
  • Assures the execution of competitive analysis (product mix and pricing), sales analysis (sell-in and sell-out for all Regions) and contributes to the pricing strategy in line with the consumer segmentation definitions and profit goals
  • Carries out market and competitor's analysis in terms of product and pricing positioning in the different markets
  • Contributes to the preparation of the “merchandising grid”, which defines the offer structure of each collection in terms of breadth, depth and the positioning of each relevant product, using market analysis to predict trends and lead product direction
  • Supports the Design Team in the development of collections, in order to find the optimal balance between design vision and commercial goals, taking into consideration regional consumer peculiarities and local sale needs
  • Management of the merchandising mix of all product category
  • Defines and proposes the carryover product list with the cooperation of the Sales and Buying Team, by identifying potential best selling items to be exploited in more collections and by containing relevant mark-downs
  • Management of the "Product Knowledge & Cross-selling Book" -Preparation of Training /Product Guide
  • Prepares and contributes to collection presentations for Sales and Buying Management and sales team to explain direction inspiration, product and all relevant information necessary to support and promote sales, including new products and new techniques
  • Post sales campaign reporting: sell in comments
  • Presents new collections during the overview to relevant corporate and regional functions and defines regional buying guide-lines (i.e. appropriate assortments of styles, materials, colours, etc.); moreover, generates training and support information for retail representative and sales force
  • Responsible for providing product information for internal training and information formats
  • Collaborate with and collate analysis and through our various sales channels; Retail, Wholesale, potential Franchise & E-Commerce, to feed into recommendations for future product and carryover merchandise
 
 
Supply Chain
  • Liaises with the Supply Chain, suppliers and Production Departments in order to:
    • support the identification of industrial product cost targets necessary to assure the correct level of price and margin
    • contribute to identify new potential suppliers to assure the appropriate development of product specifications and functionality
    • assure orders are placed and product delivery priorities in line with local commercial needs and market strategy
    • assure the necessary stock production in line with sale trend and for potential bestselling products
 
  • Overall Margin responsibility 
 
 
Sales
  • Monitor sales feedback, through all sales channels, and ensure that corrective action is taken relating to past season’s mistakes and bottlenecks
  • Co-operate in Range Planning 


Skills and Experience Required
  • Computer literate
  • Degree educated
  • Language skills
  • Commercially astute with the ability to identify business opportunities and streamline processes for profitability and efficiency   
  • Budgeting and cost management experience
  • Previous experience as a Merchandising Manager with a global luxury or contemporary brand
  • Comprehensive knowledge of luxury market
  • Experience of defining merchandise plans with successful execution
  • Experience of E-Commerce sales channel and the digital market place
  • Experience of influencing profitability of merchandise and collections and encouraging substantial category performance growth
  • Experience of reaching and exceeding planned profit margin through successful merchandising planning
  • Prioritise and multi-task various and competing demands
  • A excellent communicator

Contact

Rie Matsumiya