e - Commerce Manager

Country :
United Kingdom
Region :
London
County :
Central/West End
Town :
LONDON
Category :
Sales
Contract type :
Permanent
Availability :
Full time
Experience :
2 to 5 years

Company description

The company is a new athleisure brand, designed with a Parisian sensibility and a focus on couture details. The brand combines luxury fashion, traditional French tailoring and technical active wear seaming.

Job description

We are looking for an E-commerce Manager who can ensure that the website runs smoothly, generates sales and implement a digital marketing strategy.

Key responsibilities will include:

-Function as Administrator of the company’s website, in charge of publishing and managing content, maintaining continuity of themes, designing layout, streamlining navigation and increasing online presence to potential customers.

-Manage overall operations on Shopify.

-Work with external web design and development teams to optimize current site user experience.

-Set up and execution of all daily/weekly/monthly website changes including managing data related to seasonal content, product information, product imagery, site functionality, promotions and pricing.

-Develop & execute seasonal plans and strategies for digital to drive the customer acquisition, engagement and conversion.

-Management of external digital marketing agency on select strategies (or even better if can be done in-house).

-Paid social acquisition strategy >> will be main acquisition driver.

-SEO strategy and implementation.

-CRM Management / Email strategy.

-Set KPIs and objectives and implement best-in-class reporting and analytics.

-The E-commerce Manager will report into the Founder and CEO, a former Goldman Sachs and private equity investor.

Profile

- 2-5 years work experience as an E-commerce Manager for an online brand.

- Prior experience with Shopify required.

- Ability to operate at both a strategic and tactical execution level, and be able to follow through a concept to completion.
Quantitative/ Numerate.

- Great “taste” as you will be managing the website visuals.
Proven ability to interface with business as well as technical teams.

- Commercially aware, good business acumen and good understanding of the product and athleisure market – as role will include website merchandising.

- Skilled in efficiently using Google Adwords, Google Analytics, Google Shopping.

- Experienced in A/B testing, Multi-variable testing, Conversion Optimization, Search Engine Optimization / Marketing.

- Must have a good understanding of online companies across PPC, SEO and Affiliates.

Contact

Sebastian Pugliese