Digital Marketing Executive- Premium Beauty Brand

Country :
United Kingdom
Region :
London
Town :
LONDON, ENGLAND
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Years experience :
Less than 2 years
Job reference n° :
SH-001_1489584394

Job description

Digital Marketing Executive - Cutting Edge Beauty Business - London

On behalf of this cutting edge beauty business, we are looking for an experienced Digital Marketing Coordinator or Email Marketing Executive who are ready to take their next step.

Having consistently achieved double digit growth YOY, the business offer exciting career prospects and a fun, vibrant working environment.
This is a key role supporting the development & implementation of email marketing strategies to grow the brand and drive footfall and spend in salons alongside online traffic.

Digital Marketing Executive - Cutting Edge Beauty Business - London

We are looking for dynamic, creative and analytical Digital Marketing Executive. You will be responsible for the development and implementation of our B2C and B2B email (70%) and digital marketing (30%) activity to drive client engagement and sales both online and stores, ensuring full integration of the digital marketing mix for across our two core brands.

E-mail marketing
* Develop yearly e-mail marketing calendar in alignment with the main marketing plans to ensure timely and accurate delivery of all content and assets
* Optimise e-mail B2B and B2C activity in line with industry standards designed to communicate, engage and increase basket value of salons and end clients
* Design/deliver regular newsletters and plan/execute campaigns to deliver against key objectives and KPI's
* Design/deliver and update trigger automated emails
* Project manage email delivery, working with all stakeholders to agree creative, messaging, segments/recipients, timings and schedules
* Track all emails and conduct analysis and reporting in order to determine key metrics. Interpret and report email results to relevant stakeholders.
* Manage, upload, cleanse and segment client data

Digital and social media marketing
* Support Digital Marketing efforts with assets and content creation and be proactive in sharing new ideas
* Support social media campaigns creation and delivery with implementation of social media ad strategy
* Conduct social media ad analysis to suggest ways to maximise ad spend
* Support with live social media coverage at key events such as London Fashion Week
* Support blogger and influencer outreach
* Monitor relevant digital trends in sales and marketing to ensure we're using the best tools and insights to drive consumer engagement and purchase
* Produce regular updated presentations for both brands for respective meetings
* Ensure all digital marketing activity is aligned with the objectives of the brand marketing plans
* Any other duties as are within the scope, and purpose of the job as requested by the line manager

To Apply
To apply for this role and for immediately consideration, please apply by sending your CV via the link on this portal.
Alternatively you can send your CV directly to sian@eliteassociates.co.uk